Lancaster University brand guidelines
Lancaster University provides an online brand portal detailing core visual identity guidelines, partner lockup rules, color palettes, and typographic standards.
The Lancaster University Brand Hub overview page listing links to visual identity standards, internal templates, written guides, and practical how-to resources.
The logo guidelines page displaying the principal mark, exclusion zones, minimum sizes, misuse examples, and partnership lockup formats.
The brand colour specifications page showing primary and secondary palettes with color codes, tints, and accessibility contrast grids.
The typography standards page outlining type specimen columns for Lexia, Effra, and Aktiv Grotesk alongside Microsoft font recommendations.
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I like how Lancaster University organizes its brand portal into public visual standards and clearly labeled internal sections. The identity guidance is practical, pairing their heraldic shield logo with precise minimum sizes and partner lockups. The typography system establishes clear roles, setting Lexia for headings alongside Effra and Aktiv Grotesk, while naming Aptos for office software. Color specs provide CMYK, RGB, HSL, and Hex codes alongside straightforward contrast pairings. It feels like a functional working manual built for daily design needs.
At a glance
- Sections
- Visual identity · Written word (internal only) · Templates and assets (internal only) · How to guides (internal only)
- Downloads
- ZIP, PNG
- Tone
- Clear, practical, and instructional institutional brand guidance.
What I noticed
- The Brand Hub splits sections into public visual identity guides and internal-only resources like templates, written word standards, and how-to guides.1234
- Logo guidelines specify an exclusion zone measured in 'U' units and define a minimum print height of 10mm for the shield mark.56
- The typography guidelines prescribe Lexia for primary headings, Effra for secondary headings, Aktiv Grotesk for body text, and Aptos for internal documents.78
- Color palettes list CMYK, RGB, HSL, and Hex values alongside contrast grids for larger font sizes.91011
Numbers refer to the screenshots above.
What I could not see
- Internal-only sections such as templates, written word rules, and AI guides could not be viewed without campus credentials.
- Font files are not directly downloadable on the public typography page.
Ideas to borrow
- Documenting standardized partnership lockup phrases such as 'Affiliated with' and 'Validated by' provides helpful structure for shared branding across institutions.12
Quick answers
Where can I download the Lancaster University logo?
Primary and reversed PNG versions can be downloaded directly from the Logos page via a packaged ZIP archive.1314
What fonts are used in Lancaster University's branding?
The university designates Lexia for primary headings, Effra for secondary headings, and Aktiv Grotesk for body copy, with Aptos specified for internal Microsoft documents.78
What colors make up the primary palette?
The primary palette comprises Lancaster red, Dark grey, White, and Black, documented with CMYK, RGB, HSL, and Hex values.9
Reviewed on 25 September 2026. Request a correction · I built this
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