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J.B. Hunt brand guidelines

The J.B. Hunt style guide provides an overview of the company's visual brand, foundational values, and enterprise logo system within its corporate site.

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J.B. Hunt guidelines: JBH Style Guide
JBH Style Guide Captured 15 Sep 2026

The style guide landing page introducing the J.B. Hunt visual brand with navigation links to key sections.

J.B. Hunt guidelines: Company Logos
Company Logos Captured 15 Sep 2026

Company Logos page displaying the primary enterprise insignia and business unit lockups.

J.B. Hunt guidelines: Brand Overview
Brand Overview Captured 15 Sep 2026

Overview section detailing brand purpose, core corporate values, and contact support.

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Freedam's take

I like how J.B. Hunt nests their style guide straight into their main corporate website architecture. You land on an introductory overview highlighting their visual brand, purpose, and impact before moving into practical sections. The company logos section clearly distinguishes the enterprise logo from dedicated business units like Dedicated and Intermodal, as well as digital platforms like J.B. Hunt 360. While it sits within standard enterprise navigation, it offers clean, direct access to the essential marks and core brand values.

At a glance

Sections
Brand Overview · Company Logos · Creative Direction · Additional Resources
Downloads
PDF
Tone
Corporate and straightforward documentation designed to maintain enterprise visual consistency.

What I noticed

  1. The style guide landing page introduces visual brand consistency and links to Brand Overview, Company Logos, Creative Direction, and Additional Resources.123
  2. The Company Logos section organizes branding into the Enterprise Logo, Business Units, J.B. Hunt 360, Department Logos, and Enterprise Initiatives.456789
  3. The Brand Overview page highlights core brand values including Safety, Innovation, Technology, Sustainability, Value, and People alongside a contact callout for brand questions.101112

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the contents of Creative Direction or Additional Resources pages.
  • Could not determine if direct image file downloads (such as SVG or PNG) are provided on the logo pages.

Ideas to borrow

  1. Teams managing large corporate structures can organize marks hierarchically by separating master enterprise marks, operational business units, and digital products.

Quick answers

Who can I contact with brand usage questions?

A callout banner titled 'Have brand usage questions?' includes a 'Contact Us' button on the Overview page.1312

Reviewed on 25 September 2026. Request a correction · I built this

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