IMAX brand guidelines
IMAX provides an online brand guidelines site covering core elements such as logos, color, typography, and trademark usage alongside a partner portal.
Freedam's take — When I looked through IMAX's brand site, I noticed how directly it addresses core identity essentials right from the home page. The layout highlights foundational rules like logo usage, typography, brand colors, and trademark guidance. There is also a dedicated partner login link in the header, which suggests deeper assets remain tucked behind authentication. I appreciate how clean the baseline presentation is, laying out standard brand elements without unnecessary friction.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.imax.com
- Industry
- Technology, Media & entertainment
- Capabilities
- Guidelines, Partner resources
- Tags
- logo usage, color system, typography, legal & trademark, gated access, partner branding, wordpress
- Added
- Last checked
What I noticed
- The home page outlines sections for logo usage, brand colors, color usage, typography, and trademark usage.12345
- The header includes a navigation link for Partner Login.6
- The site runs on WordPress.7
Numbers refer to the screenshots above.
What I could not see
- Content behind the partner login could not be viewed.
- Only a single home page was captured.
Ideas to borrow
- Teams can present basic trademark and identity standards publicly while keeping proprietary resources gated behind a partner login.
Reviewed on 18 September 2026. Request a correction · I built this
