Framer brand guidelines
Framer's brand and trademark guidelines offer quick SVG logo access, partnership pairing rules, and a clear legal cheat sheet for creators.
Freedam's take — I love when guidelines treat everyday friction as an engineering problem. Framer adds a persistent Copy logo SVG button straight into their navigation header, cutting out the typical scavenger hunt for vector files. Their guidelines balance quick utility with practical rules, covering product shots, pairings, and imagery alongside a thorough trademark page. That trademark section even features a cheat sheet specifically for community creators naming products or tutorials. It is thoughtful, sharp, and built entirely around how modern software creators interact with tools online.
Details
- Type
- Guidelines
- Access
- Public
- Source
- framer.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- legal & trademark, partner branding, vector assets, photography, logo usage, framer
- Added
- Last checked
What I noticed
- A persistent action labeled 'Copy logo SVG' appears directly within the navigation bar across pages.12345
- The brand guidelines page includes sections dedicated to Essentials, Product shots, Imagery, Partnerships, and Pairing logos.678910
- The trademark guidelines provide a dedicated Cheat sheet covering product naming, describing services, and logo usage.11121314
- The site runs on Framer's own publishing platform.1516
Numbers refer to the screenshots above.
What I could not see
- Could not view full asset packages or color value breakdowns from the captured text bundle.
Ideas to borrow
- Adding a one-click 'Copy logo SVG' directly to the site navigation saves time for external partners needing immediate vector assets.
- Provide a straightforward cheat sheet within trademark terms to help community builders name tutorials, integrations, or services safely.
Reviewed on 18 September 2026. Request a correction · I built this
