Expo brand guidelines
Expo provides public brand guidelines alongside community standards and direct logo downloads hosted on GitHub.
Freedam's take — I like how direct Expo is with their brand presence. The brand guidelines page covers a clear brand manifesto alongside practical usage rules for their identity, keeping things lightweight and approachable. Instead of overcomplicating asset delivery through a gated portal, they provide a simple link to download their full logo archive directly from GitHub. Coupled with a public pledge and clear community standards, it feels genuine to their open-source roots. It is clean, functional, and gets straight to the point.
Details
- Type
- Guidelines
- Access
- Public
- Source
- expo.dev
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- logo usage, brand story, asset downloads, open source, minimal
- Added
- Last checked
What I noticed
- The brand guidelines page includes sections for a brand manifesto, core guidelines, and asset usage.1234
- Brand assets can be downloaded directly via a zip archive hosted on GitHub.5
- Expo maintains a dedicated community guidelines page detailing standards of conduct and responsibilities.6789
Numbers refer to the screenshots above.
What I could not see
- Could not view individual asset previews or color palette specifications directly on the page.
- Could not confirm detailed typography rules or clearspace diagrams without downloading the zip archive.
Ideas to borrow
- Hosting downloadable brand assets on a public GitHub repository simplifies distribution for developer-focused open-source brands.5
Reviewed on 18 September 2026. Request a correction · I built this
