Expo brand guidelines
Expo provides a focused brand page with a brand manifesto, trademark usage policies, and a direct download of logo assets hosted on GitHub.
Expo brand guidelines page showing the brand manifesto, usage rules, mobile device mockups, and asset download button.
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I like how concise Expo keeps things on this single brand page. Rather than building a sprawling portal, they lay out their brand manifesto alongside essential usage guidelines and lifestyle device mockups. Everything feels practical and developer-focused. The prominent asset download links right to a GitHub archive, keeping their assets close to the tools their community already uses. They also close the page with a natural hiring pitch to help shape their future, showing that a brand hub can be straightforward and serve community needs without getting overly complicated.
At a glance
- Sections
- Brand manifesto · Brand guidelines · Usage · Shape the future of Expo
- Downloads
- ZIP
- Tone
- A concise, developer-friendly brand guide emphasizing clear trademark rules.
What I noticed
- The page includes a 'Download assets' button pointing to a zip file on GitHub.12
- The usage section specifies eight bullet points outlining permitted and prohibited uses of the Expo name and logos.3
- Mockups and lifestyle imagery depict mobile devices running Expo interfaces.4
- Hosting asset downloads directly via a GitHub repository reflects a developer-centric distribution method.
Numbers refer to the screenshots above.
What I could not see
- Individual logo asset previews and color palette specifications could not be viewed directly on the page.
- Typography guidelines and explicit typeface details were not observed in the screen capture.
Ideas to borrow
- Host logo and brand asset bundles on GitHub to align asset distribution with open-source and developer workflows.1
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
