Dartmouth College brand guidelines
Dartmouth College provides an accessible visual identity portal featuring core marks, typography downloads, color palettes, and department logo guidelines.
Freedam's take — I like how Dartmouth College integrates its design guidelines directly into the institution's communications portal. The documentation covers essential identity foundations, from the primary wordmark and D-Pine marks to typography featuring Dartmouth Ruzicka and National 2. Instead of locking assets away behind an authentication barrier, the pages link directly to shared drive downloads for font packages and core marks. You will also find practical guidance on department lockups, color palette tiers, and even physical paint colors, making the guidelines useful across digital screens and campus spaces.
Details
- Type
- Guidelines
- Access
- Public
- Industry
- Education
- Capabilities
- Guidelines, Search, Downloads
- Tags
- typography, color system, font downloads, signage & wayfinding, search, hubspot
- Added
- Last checked
What I noticed
- The identity system defines primary, secondary, and tertiary color palettes alongside specific paint colors.1234
- Direct download links to shared Google Drive files are provided for primary typefaces, the wordmark, and insignia marks.56789
- The website is built on HubSpot and features a site-wide search input.1011
- Guidance includes specialized variants such as the Lone Pine, the D-Pine with wordmark, and LGBTQIA+ flags.121314
Numbers refer to the screenshots above.
What I could not see
- I could not view template files, photography guidelines, or campaign assets within the captured pages.
Ideas to borrow
- Including practical architectural paint specifications alongside digital and print color palettes helps teams maintain brand consistency across physical environments.4
Reviewed on 18 September 2026. Request a correction · I built this
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