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Dassault Aviation brand portal

Dassault Aviation's brand portal provides guidelines, downloadable logo packages, corporate color formulas, and templates for institutional and internal communications.

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Main page Captured 15 Sep 2026

Homepage of the Dassault Aviation brand center presenting the visual identity system with quick links and downloads.

Les fondamentaux Captured 15 Sep 2026

Brand fundamentals page detailing the Dassault Aviation logo variants, corporate color, brand typefaces, and cobranding guidelines.

Les applications Captured 15 Sep 2026

Brand application guidelines page from Dassault Aviation displaying mockups and templates for corporate stationery, internal communications, and sub-brands.

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Freedam's take

I like how methodical Dassault Aviation is with its brand portal. Right from the homepage, visitors can jump straight into the most frequently downloaded assets, including presentation decks and logo packages, or browse the complete brand book. Exploring the fundamentals page reveals thorough technical guidance, from precise co-branding lockup rules to subsidiary signatures and color breakdowns across print and digital models. The dedicated applications section is equally practical, providing ready-to-use templates for everyday office stationery, internal bulletins, and event displays.

At a glance

Sections
Les fondamentaux · Les univers dédiés · Les applications · Falcon
Downloads
PDF, ZIP
Tone
A structured, functional corporate brand resource focused on identity governance and ready-to-use business assets.

What I noticed

  1. The homepage features a quick download section called 'Les plus téléchargés' for popular assets like PowerPoint decks and letterhead.12
  2. The brand's primary color, Bleu Dassault Aviation, is documented across Pantone, CMYK, RGB, HEX, and RAL color spaces.3
  3. The fundamentals section provides dedicated specifications for internal co-branding and subsidiary logo lockups.45
  4. The applications section offers downloadable templates for Word documents, PowerPoint presentations, email signatures, and internal communications.678910

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the contents of the Falcon dedicated section or the full PDF brand book.

Ideas to borrow

  1. Curate a 'most downloaded' shortcut row on the portal homepage to let internal teams grab standard templates without digging through guideline pages.1

Quick answers

Where can you download the official Dassault Aviation logo?

Primary, one-line, and three-line versions of the logotype can be downloaded as ZIP packages on the 'Les fondamentaux' page.1112131415

What presentation templates are available?

A downloadable PowerPoint presentation template is provided under 'Le PowerPoint' in the 'Les applications' section.16910

Where is the complete brand book found?

The full brand book PDF ('Charte graphique') is downloadable directly from the home page.1718

Reviewed on 25 September 2026. Request a correction · I built this

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While Dassault Aviation structures its portal around corporate identity fundamentals and operational office templates, Boeing organizes its site as a media asset library with cart and upload features. Meanwhile, ESA focuses on clear licensing and distinct package downloads for public partnerships and merchandising.