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Carnegie Mellon University brand guidelines

Carnegie Mellon University's brand standards site offers comprehensive guidelines covering trademarks, messaging, tartan patterns, and media applications.

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Carnegie Mellon University guidelines: Brand Standards
Brand Standards Captured 15 Sep 2026

Homepage of the Carnegie Mellon University Brand Standards site, featuring section overviews and a quick guide download.

Carnegie Mellon University guidelines: Applying the Brand
Applying the Brand Captured 15 Sep 2026

Applying the Brand page organizing guidelines across media channels, writing, and co-branding partnerships.

Carnegie Mellon University guidelines: Visual Identity
Visual Identity Captured 15 Sep 2026

Visual Identity overview page categorizing trademarks, typography, colors, and tartan patterns in a grid layout.

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Freedam's take

I like how cleanly Carnegie Mellon University structures its guidelines. The homepage immediately offers a downloadable quick guide alongside clear paths into visual identity, messaging, and real-world application. Moving into the visual identity section, I appreciate the detailed division of university trademarks into distinct categories like the seal, wordmark, lettermark, and unitmarks, as well as unique assets like tartan patterns and Scotty illustrations. Across the application categories, everything from email signatures to generative AI and co-branding partnerships is addressed, giving internal teams and external collaborators a very organized reference point.

At a glance

Sections
Visual Identity · Messaging · Applying the Brand · Resources · Contact Us
Tone
Structured, academic, and authoritative guidance for university communicators.

What I noticed

  1. The visual identity index divides institutional marks into specific categories including the University Logo, Wordmark, University Seal, Mascot Mark, Lettermark, and Unitmark.1234567
  2. The Applying the Brand section outlines implementation rules for practical touchpoints such as social media, photography, websites, merchandise, co-branding, and email signatures.891011121314
  3. A prominent external link on the homepage offers a direct download for the Brand Quick Guide.1516
  4. The visual identity catalog includes campus-specific elements such as tartan patterns and Scotty illustrations.171819

Numbers refer to the screenshots above.

What I could not see

  • Full asset download repositories, color hex codes, and individual typography specimen pages were not captured in the viewport.
  • Internal pages detailing generative AI usage standards could not be viewed directly.

Ideas to borrow

  1. Organize application guidelines into a high-level grid covering both traditional media and modern touchpoints like generative AI and co-branding rules.20218

Quick answers

Where can I download the CMU Brand Quick Guide?

A direct button labeled 'Download the Brand Quick Guide' is available on the main homepage.1516

What are the rules for co-branding marks?

Co-branded marks representing partnerships must be of equal weight and separated by a single rule.22

Reviewed on 25 September 2026. Request a correction · I built this

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