Bukalapak brand guidelines
Bukalapak's brand guidelines portal details identity principles from logo construction and brand architecture to typography previews and supergraphics.
Homepage displaying Bukalapak's brand mission statement, visual elements grid, and links to design resources.
Brand elements documentation detailing the Bukalapak logo construction, meanings, rules, and team lockups.
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I like the clear structure of Bukalapak's brand documentation. The homepage pairs their mission statement directly with an eight-part preview grid covering essentials like logo, iconography, and supergraphics. Moving into the brand elements section, the documentation gets delightfully specific. I appreciate how they break down logo construction with precise rules for tilt and kerning, while also setting out clear internal team lockups for design, tech, marketing, and product. They also link out directly to related practice resources like their Bazaar Design System and research materials, connecting brand guidelines neatly to day-to-day product craft.
At a glance
- Sections
- Brand story · Brand elements · Share
- Tone
- Clear, direct, and structured around foundational brand rules and resources.
What I noticed
- The homepage grid displays cards for core brand elements including Logo, Iconography, Supergraphic, Typography, Color, Illustration, and Tone and voice.1
- A dedicated typography card previews font weights and styles using the Buka Sans typeface.2
- The logo documentation details construction rules for tilt and kerning, accompanied by misuse examples marked with red Don't labels.34
- The brand architecture outlines lockups for internal teams such as Bukalapak Design, Bukalapak Tech, Bukalapak Marketing, and Bukalapak Product.5
- The homepage includes an Other resources section linking to Bazaar Design System, Design Thinking, and Design Research.6
Numbers refer to the screenshots above.
What I could not see
- Could not view full details of color palette swatches, supergraphic implementation, or typography alignments beyond headings.
- No file downloads or asset search capabilities were observed on screen.
Ideas to borrow
- Organize brand architecture down to internal department lockups like product, marketing, and tech to keep organizational sub-brands tidy.5
Quick answers
What typeface does Bukalapak showcase in its guidelines?
The guidelines preview font weights and styles using the Buka Sans typeface.2
What core meanings are associated with the Bukalapak logo?
The logo meanings section highlights three attributes: Fun, Strength, and Excitement.7
Reviewed on 26 September 2026. Request a correction · I built this
