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BTG Pactual brand guidelines

BTG Pactual presents its core brand identity with guidelines for logos, colors, typography, sound, and photography.

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BTG Pactual guidelines: Guia de Marca
Guia de Marca Captured 15 Sep 2026

Homepage of the BTG Pactual brand center highlighting brand positioning, visual resources, and primary navigation links.

BTG Pactual guidelines: Guia visual
Guia visual Captured 15 Sep 2026

Guia visual page detailing logo clear space, an 11-step blue palette, photography principles, and the sound logo.

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Freedam's take

I like how cleanly BTG Pactual organizes its visual universe on a single guide page. When browsing their brand center, I noticed an eleven-step monochromatic blue palette that anchors the whole identity, paired with strict rules demanding blue tones in portrait photography. They include a light and dark preview toggle right beside the logo download zip, and they even embed a six-second audio player for their sound logo. It is a focused financial identity manual that gives practical basics while keeping the complete styleguide gated behind branding team email contact.

At a glance

Sections
Home · Quem somos · Guia visual
Downloads
ZIP
Tone
Corporate and systematic, focused on financial precision and cohesive visual identity.

What I noticed

  1. The visual guide demonstrates the logo exclusion zone using the height of the letter b.1
  2. The color palette showcases a multi-step monochromatic gradient of eleven blue shades.2
  3. The sound logo section features an embedded six-second audio player titled 'Ouça nosso Sound Logo'.3
  4. Access to the full styleguide requires contacting the branding team via email.4

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the downloadable styleguide zip or the gated full documentation.
  • Could not view the dedicated 'Quem somos' page content.

Ideas to borrow

  1. Include an audio player directly within visual guidelines to document sound branding alongside visual marks.3
  2. Provide a quick light and dark mode preview toggle directly next to the primary logo download button.5

Quick answers

Can you download the BTG Pactual logo?

Yes, a download link for logos is provided as a zip archive under 'Download dos logos'.65

Does BTG Pactual provide an audio logo?

Yes, the site features a sound logo section with an embedded six-second audio player.3

How do you access the complete BTG Pactual styleguide?

Access to the complete Styleguide is requested via a branding team email address.4

Reviewed on 26 September 2026. Request a correction · I built this

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