Brand Victoria brand guidelines
Brand Victoria provides official government identity documentation, logo governance rules, typography guidance, and insignia standards.
Freedam's take — I like how pragmatic the Brand Victoria guidelines are within their standard government publishing template. Everything sits directly in the main web hierarchy, outlining typography rules for VIC and VIC Display alongside common fallbacks like Arial and Times New Roman. The site clearly documents the step-by-step process for entity logo creation, official sign-off requirements, and strict rules for historical insignia like the Coat of Arms. Instead of an isolated interactive portal, Victoria embeds straightforward documentation and direct asset links right where public sector teams already look for operational guidance.
Details
- Type
- Guidelines
- Access
- Public
- Source
- vic.gov.au
- Industry
- Public sector
- Capabilities
- Guidelines, Downloads
- Tags
- typography, logo usage, pdf downloads, color system
- Added
- Last checked
What I noticed
- The guidelines detail primary fonts including VIC and VIC Display, while also listing system alternatives like Arial and Times New Roman.12345
- A multi-step approval workflow is documented for Victorian Government departments seeking to create new logos.678910
- Dedicated guidance covers appropriate and inappropriate usage, size, clearspace, and colours for both the Victorian Coat of Arms and State Badge.11121314151617181920
- A complete Brand Victoria Guidelines PDF is offered as a direct download from the primary landing page.21
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the contents of the downloadable 3.45 MB guidelines PDF or view actual font file packages.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
