Boston University brand guidelines
Boston University's brand guidelines portal offers clear identity rules, downloadable assets, stock photography categories, and font licensing requests.
Freedam's take — I like how pragmatic Boston University is with their brand portal. Instead of hiding critical assets behind complicated workflows, they pair high-level brand storytelling with immediate access to everyday tools. In the asset library, they provide direct downloads for a one-page quick guide, clear sections for campus stock photography, and explicit guidance on typography. I appreciate that they mention purchasing 500 licenses for Whitney Basic and give people a direct way to request access. It feels built for campus creators who need answers fast.
Details
- Type
- Guidelines
- Access
- Public
- Source
- bu.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- tone of voice, logo usage, typography, photography, pdf downloads, font downloads
- Added
- Last checked
What I noticed
- The portal organizes its identity guidelines and resources into core sections including Voice & Tone, Logos, Design, and Communication Material.1234
- The site provides downloadable Brand Quick Guide PDF files directly from multiple pages.567
- The font section specifies that Marketing & Communications purchased 500 licenses of Whitney Basic and offers a way to request the font.89
- Free stock photography is categorized by themes such as Academics, Athletics, Boston, Campus Life, Commencement, and Research.101112131415
Numbers refer to the screenshots above.
What I could not see
- Full asset download contents and template files behind specific sub-links could not be inspected directly from the overview captures.
- Form fields for font license requests were not captured.
Ideas to borrow
- Providing a curated, category-based internal stock photo library helps distributed teams produce consistent marketing imagery without external photo purchases.
Reviewed on 18 September 2026. Request a correction · I built this
