Bolt brand guidelines
Bolt's brand guidelines and media hub detail core identity elements, typography updates, trademark requirements, and official press assets.
Brand overview page detailing visual identity rules, Inter typography, green color palette, and advertising mockups.
Media assets hub featuring category cards for logos, photos, videos, and management resources.
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I like how clear Bolt is about its identity evolution. Right on the guidelines page, they openly document their shift from Euclid to Inter, driven by the practical need for wider language support across markets. The portal cleanly pairs this rationale with real-world applications, showing billboard campaigns, transit graphics, and digital product screens. Alongside the guidelines, a dedicated media hub splits resources into cards for logos, photography, and management assets. It is a straightforward, grounded brand manual that balances legal trademark rules with the everyday operational context of a high-growth mobility platform.
At a glance
- Sections
- Brand Guidelines · Media assets · Logos · Photos and videos · Management · Download our apps
- Tone
- Direct, functional, and organized documentation focused on consistent cross-channel identity representation.
What I noticed
- The guidelines detail that the corporate typeface was updated from Euclid to Inter to support multiple languages.1
- The identity system features a unified green color palette applied across cars, scooters, mobile apps, and outdoor advertising.2
- The media assets page organizes public resources into distinct visual cards for Logos, Photos and videos, and Management.3
- The guidelines explicitly outline trademark rules, logo rules, and attribution notices for brand identifiers.4
Numbers refer to the screenshots above.
What I could not see
- Specific asset file formats, resolution options, and direct download packages could not be verified from the captured screens.
- Internal design tool libraries and downloadable font packages were not visible in the captures.
Ideas to borrow
- Explain the practical business reasoning behind core typography changes directly in the brand documentation, such as global language coverage.1
Quick answers
What primary typeface does Bolt use?
Bolt uses Inter, having updated its brand typeface from Euclid to provide broad language support.1
What visual asset categories are available in Bolt's media hub?
The media hub organizes assets into visual categories for Logos, Photos and videos, and Management.3
Reviewed on 25 September 2026. Request a correction · I built this
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