Aarhus University brand guidelines
Aarhus University hosts its brand guide within its staff portal, outlining typography, logo usage, templates, and faculty variations.
Freedam's take — I like how Aarhus University treats its brand manual as an everyday working tool inside its employee portal. Browsing the pages, you see practical guidance on core assets alongside typography rules that highlight their proprietary typeface, Passata, alongside everyday fallback options like Georgia and Verdana. The layout also carves out dedicated spaces for faculty-specific needs like Aarhus BSS, while keeping asset downloads and templates within arm's reach. It feels functional and straightforward, built specifically for staff navigating real communications work across departments.
Details
- Type
- Guidelines
- Access
- Public
- Source
- medarbejdere.au.dk
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- asset downloads, typography, logo usage, brand architecture, presentation templates
- Added
- Last checked
What I noticed
- The portal runs on the TYPO3 CMS platform.12
- Typography guidance specifies Passata as the university's bespoke font, with Georgia and Verdana for supplementary and digital media use.345
- The system accommodates sub-entity branding guidelines specifically for the Aarhus BSS faculty.678
- Logos for campus locations like Herning and Viborg, as well as general logo packs, are available as direct zip downloads.91011
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the zip file downloads or verify the specific format of downloadable templates like Templafy.
- Could not inspect the full interactive behavior of the logogenerator mentioned in the headings.
Ideas to borrow
- Integrating institutional brand guidelines directly within the existing staff portal intranet makes design assets easily discoverable during routine work.
Reviewed on 18 September 2026. Request a correction · I built this
