Aarhus Kommune brand guidelines

Freedam's take

I like how direct and focused the Aarhus Kommune design guide is. The home page cuts straight to the core identity with clear entry points for their primary civic crest and the Vaer Med initiative. Digging into the Vaer Med logo documentation, I appreciate the civic storytelling embedded in the design details, such as integrating silhouettes of the Radhustarn and ARoS into the exclamation point. Including accessibility features like text enlargement controls right on the page shows thoughtful public sector consideration, even if direct asset downloads are not immediately visible.

At a glance

Sections

Grundelementer · Vær med! · Designguide

Tone

Clear, municipal guidance focused on identity standards and local context.

What I noticed

1. The home page provides two primary navigation cards directing visitors to Aarhus kommune logo and Vaer Med guidelines.¹²³
2. The Vaer med logo page documents the design rationale behind an exclamation mark incorporating silhouettes of Radhustarn and ARoS.⁴
3. The logo documentation specifies fonts used in the logo mark, identifying Scala Sans OT Black and Just Another Hand.⁵
4. The documentation pages offer utility tools including printing, sharing, and a text enlargement toggle.⁶

Numbers refer to the screenshots above.

Ideas to borrow

1. Incorporate accessibility controls such as on-page text enlargement directly into municipal brand guideline layouts.⁶