Aarhus Kommune brand guidelines
The Aarhus Kommune design guide provides practical identity documentation covering municipal marks, department lockups, coat of arms usage, and initiative branding.
Freedam's take — I like how civic guidelines reveal the real machinery of a city. The Aarhus Kommune portal organizes its system cleanly, splitting municipal fundamentals from specific initiatives like Vær Med. Looking through the pages, I notice dedicated sections for departmental identities, international versions, and traditional city crests alongside the primary logo. There is also specific guidance on choosing file formats, which is always helpful for non-designers working across departments. It feels practical, direct, and focused on helping staff get standard communication right without excess decoration.
Details
- Type
- Guidelines
- Access
- Public
- Source
- designguide.aarhus.dk
- Industry
- Public sector
- Capabilities
- Guidelines, Search
- Tags
- logo usage, search, multilingual, brand architecture
- Added
- Last checked
What I noticed
- The portal organizes documentation into primary sections including core elements ('Grundelementer') and the initiative titled 'Vær med'.12
- A dedicated logo page outlines rules for Danish variants, English international marks, department logos, and the historic coat of arms.3456
- A site search field is accessible across pages.789
Numbers refer to the screenshots above.
What I could not see
- Direct download links and downloadable asset files were not captured in this evidence.
- Guidelines for color palettes, typography specifications, and imagery guidelines beyond the sampled pages could not be verified.
Ideas to borrow
- Structuring municipal identities into standard corporate marks, department variations, and historic civic seals helps clarify when formal versus everyday branding applies.
Reviewed on 18 September 2026. Request a correction · I built this
