Zoom brand portal
Zoom's brand portal offers comprehensive guidelines covering core visual principles, photography art direction, and exhaustive partner co-branding rules.
Freedam's take — Zoom gives their brand portal a refreshing level of practical depth. I love seeing a dedicated section for photography and art direction, which is surprisingly rare in everyday guideline sites. Alongside core identity elements like motion, layout, and typography, they provide an entire manual dedicated to partner branding. Seeing detailed rules for joint lockups, partner-led marketing, and certification badges makes it clear how seriously they take external collaborations. They even include an onboarding introduction to guide newcomers through the site and asset collections, keeping the whole experience accessible.
- Type
- Brand portal
- Access
- Public
- Source
- brand.zoom.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates, Partner resources
- Tags
- tech, partner portal, photography, design system, guidelines
- Added
- Last checked
What I noticed
- The portal includes a dedicated navigation section and heading for photography and art direction alongside motion, layout, and typography.12
- Zoom features extensive partner branding guidelines covering joint logo lockups, partner badges, and usage matrices.3456
- The site provides a dedicated introduction section to help new users navigate brand guidelines and collect assets.789
- The platform structure shows clear indicators of running on Frontify.10111213
Numbers refer to the screenshots above.
What I could not see
- Internal pages and actual image assets behind the photography and art direction section were not visible in this capture.
- Search functionality and asset library views behind authenticated logins could not be observed.
Ideas to borrow
Reviewed on 16 September 2026. Request a correction · I built this
