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WordPress press and asset kit

WordPress provides a direct press and asset kit offering downloadable official marks alongside practical visual guidelines to spot proportion mistakes.

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WordPress press & asset kit: Graphics & Logos
Graphics & Logos Captured 16 Sep 2026

Graphics and Logos page showing official WordPress logotype downloads and the Fight the fake logo guidance section.

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Freedam's take

I like how direct WordPress keeps its logo resource page. Instead of overwhelming visitors with extensive brand dogma, it gets straight to the point with accessible downloads for logotypes, wordmarks, and marks in formats like PDF and transparent PNGs. My favorite part is the section dedicated to fighting the fake logo, playfully coined the fauxgo. By placing side-by-side diagrams contrasting the squat imposter with the authentic tall mark, it solves a widespread community mistake using visual proof rather than dense legal text.

At a glance

Sections
Official WordPress logo · Downloads · Fight the fake logo (fauxgo)
Downloads
Adobe Illustrator (AI), Sketch, PDF, PNG
Tone
Practical, community-minded, and direct utility documentation.

What I noticed

  1. The page provides downloadable variations including Standard, Alternative vertical, Word Mark, W Mark, and Simplified logotypes.1
  2. Downloads are supplied in formats including Adobe Illustrator CS5+, Sketch 3, vector PDF, and transparent PNGs in BaseGray and White.23456
  3. A section titled 'Fight the fake logo (fauxgo)' visually contrasts incorrect squat proportions against the correct tall letterform with alignment overlay lines.789
  4. The page references and links directly to the official WordPress trademark policy.1011

Numbers refer to the screenshots above.

What I could not see

  • No color palette specifications, hex values, or typography guidelines are visible on this capture.
  • No details regarding co-branding, clearspace measurements, or digital templates appear on the page.

Ideas to borrow

  1. Show visual comparisons of common brand misuse with overlay lines rather than relying solely on negative rules.89

Quick answers

What formats are available for the WordPress logo downloads?

WordPress provides its logos in Adobe Illustrator CS5+, Sketch 3, vector PDF, and transparent PNG formats in BaseGray and White.23456

How do you distinguish the official WordPress logo from a fake logo?

The page contrasts a squat, incorrect fauxgo against the official logo, which features taller, graceful proportions and distinct serif alignment.789

Where can the WordPress trademark guidelines be found?

The page contains a direct link directing visitors to follow the official WordPress trademark policy when using logos.1011

Reviewed on 25 September 2026. Request a correction · I built this

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WordPress provides inline individual downloads alongside visual diagrams to detect deformed logos, whereas Shopify packages primary marks into categorized ZIP archives and outlines formal print and digital clear space formulas. Discord takes a broader one-page presentation that showcases color swatches and banner graphics alongside its marks.