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Vimeo press and asset kit

Vimeo's media kit provides official brand logos, icons, motion assets, and usage rules alongside dedicated guidelines for Staff Pick laurels.

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Vimeo press & asset kit: Vimeo Media Kit
Vimeo Media Kit Captured 17 Sep 2026 Captured manually

Media kit overview showing the Vimeo wordmark and icon previews alongside usage rules and download links.

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Freedam's take

I like how Vimeo treats video as an integral part of its identity system. Alongside the standard wordmark and app icon, the media kit includes an animated logo file ready to download as an MP4. The dedicated guidelines for Staff Pick laurels also stand out to me. Rather than just offering generic badges, Vimeo lays out specific rules around award integrity, ensuring honors like Best of the Year and Staff Pick Premiere stay tied directly to the videos that earned them. It keeps the asset kit focused on what makes the community special.

At a glance

Sections
Media kit guidelines · Logo and icon · Logo and color · Logo in motion · Staff Pick laurels · Usage guidelines · Other contacts
Downloads
.mp4
Tone
Direct, professional, and community-conscious instructions for video creators and press.

What I noticed

  1. The page includes downloadable Google Drive links for the Vimeo logo, icon, and an MP4 video logo in motion.12345
  2. A section covers Staff Pick laurels with rules outlining video integrity, single-award usage, and honors such as Staff Pick Premiere and Best of the Year.678910
  3. The logo color guidance lists Vimeo Black, Vimeo Blue, and Vimeo White options.11121314

Numbers refer to the screenshots above.

What I could not see

  • The contents inside the external Google Drive folders could not be viewed directly.
  • Specific hex color codes and typographic specifications were not visible on the captured page.

Ideas to borrow

  1. Offering an official motion mark directly as an MP4 download allows video creators and partners to include authentic animated brand indents.125

Quick answers

Where can I download the Vimeo logo and icon?

Vimeo provides links to Google Drive folders to download the official logo and icon files directly from the Logo and icon section.151634

Can I download an animated Vimeo logo?

Yes, Vimeo offers an MP4 download link under the Logo in motion section via Google Drive.125

Reviewed on 25 September 2026. Request a correction · I built this

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Vimeo routes its logo, icon, and motion assets out to external Google Drive folders, whereas Bandcamp hosts direct zip file downloads on-page for its buttons and logos. While Deezer bundles press images and management photography into packaged zip archives with listed file sizes, Vimeo focuses on product branding and specific rules governing its Staff Pick honors.