Vimeo press and asset kit
Vimeo provides media kit guidelines covering core logos, motion assets, and specific rules for displaying Staff Pick laurels.
Freedam's take — I like how Vimeo treats its media kit as a working production hub rather than just a legal archive. Alongside standard logo downloads and primary colors like Vimeo Blue and Vimeo Black, they offer an mp4 of their logo in motion. What stands out to me most is the dedicated guidance around their Staff Pick laurels, complete with rules on video integrity and award usage. Linking external asset downloads directly out to Google Drive folders keeps file distribution very straightforward.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- vimeo.com
- Industry
- Technology, Media & entertainment
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Campaigns, Partner resources
- Tags
- logo usage, motion design, color system, asset downloads, video library
- Added
- Last checked
What I noticed
- The media kit includes guidelines and download links for the logo, icon, and an mp4 motion asset.12345678
- Color guidance highlights Vimeo Black, Vimeo Blue, and Vimeo White.91011
- Vimeo outlines explicit rules for Staff Pick laurels, including Premiere, Best of the Year, and Best of the Month awards.12131415161718
- Downloads for logos, icons, and motion files link directly to external Google Drive folders.678
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the Google Drive download folders without leaving the site.
- Could not see full typography specifications or color codes in the captured text.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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