ver.di brand guidelines
The ver.di corporate design portal provides practical identity guidelines and categorized asset downloads tailored to union divisions and media formats.
Freedam's take — I like how direct the ver.di design portal feels. As a large trade union, they structure their identity by clear organizational segments like umbrella brand, specialized divisions, and cross-sectional groups. Navigating into the logo area immediately reveals thoughtful separation between office, web, and specific print uses. I appreciate that they provide direct ZIP downloads organized neatly by medium, spot colors, and standard DIN formats. There is also dedicated space for specific layout elements like the sender corner, keeping practical daily communications consistent.
Details
- Type
- Guidelines
- Access
- Public
- Source
- cd-portal.verdi.de
- Industry
- Non-profit
- Capabilities
- Guidelines, Search, Downloads
- Tags
- brand architecture, logo usage, print & stationery, asset downloads, press contacts
- Added
- Last checked
What I noticed
- The portal organizes brand guidelines across categories such as Dachmarke, Online, Fachbereiche, Frauen und Gruppen, and Querschnittsbereiche.12345
- Logo asset downloads are packaged into ZIP archives separated by output context, including print DIN formats, spot colors, office RGB, and web RGB.6789
- Named contacts for corporate design questions are listed directly on the home page.101112
- The documentation treats structural branding devices like the Absender-Ecke as core standalone design components.1314
Numbers refer to the screenshots above.
What I could not see
- Could not inspect content behind the login link or verify the contents within the downloaded ZIP archives.
- Could not view detailed guidelines inside the Fachbereiche or Querschnittsbereiche sections.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
