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ver.di brand guidelines

The ver.di corporate design portal provides structured identity guidelines and logo download packages across masterbrand and sub-group applications.

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ver.di guidelines: Gestaltungsrichtlinien
Gestaltungsrichtlinien Captured 16 Sep 2026
ver.di guidelines: Logo
Logo Captured 16 Sep 2026

Overview of the ver.di umbrella logo guidelines detailing the wordmark, tilted symbol, sender corner, and merchandise.

ver.di guidelines: Downloads der Logovarianten
Downloads der Logovarianten Captured 16 Sep 2026

Download center offering zip archives of the ver.di logo and sender corner categorized for print, office, and web.

ver.di guidelines: Impressum
Impressum Captured 16 Sep 2026

Legal notice and imprint screen displaying governance contacts alongside campaign footer links.

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Freedam's take

Browsing the ver.di CD-Portal, I noticed how directly the design system addresses a complex union structure. The navigation immediately reflects this setup by dividing guidelines across Dachmarke, Fachbereiche, and various cross-sectional groups. On the logo pages, I appreciate the clear breakdown between the wordmark, the tilted square symbol with its specific 7.15 degree rotation, and the branded sender corner. The asset download section is equally orderly, grouping files by use cases like print DIN formats, spot colors, office RGB, and web packages without making visitors hunt through nested menus.

At a glance

Sections
DACHMARKE · ONLINE · FACHBEREICHE · FRAUEN UND GRUPPEN · QUERSCHNITTSBEREICHE
Downloads
ZIP, PDF
Tone
A practical and structured manual oriented around organizational division needs.

What I noticed

  1. The main portal navigation includes categories for Dachmarke, Online, Fachbereiche, Frauen und Gruppen, and Querschnittsbereiche.12345
  2. The logo section outlines visual elements including the tilted square symbol rotated at 7.15 degrees, the wordmark, and the Absender-Ecke.67
  3. Logo downloads are packaged as ZIP files separated into Print and Office/Web categories for both the standard logo and the Absender-Ecke.8910111213
  4. Dedicated cards at the bottom of pages direct users to active campaign hubs including unstoppbar.de and ver.di Mitgliederservice.141516

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Fachbereiche, Online, Frauen und Gruppen, or Querschnittsbereiche sections.
  • Could not inspect the exact files contained within the ZIP download archives.

Ideas to borrow

  1. Organize asset download hubs strictly by technical context, separating print formats with spot colors from digital RGB files to prevent misuse.917

Quick answers

Where can I download the official ver.di logo files?

Logo files are available in ZIP archives under the Downloads der Logovarianten page, split into Print and Office/Web folders.8101113

What is the Absender-Ecke and are assets available for it?

The Absender-Ecke is a branded sender corner graphic element with its own dedicated ZIP packages for print DIN sizes, spot colors, office, and web.818192021

Reviewed on 25 September 2026. Request a correction · I built this

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