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Umicore brand guidelines

Umicore's brand portal provides comprehensive guidelines covering core identity, graphic assets, media, and extensive physical brand applications.

Freedam's take — I really appreciate how Umicore breaks down their system into clear, practical buckets. Alongside the expected logo rules and color palettes, they dedicate significant attention to real-world applications. The navigation lays out everything from tradeshows and signage to vehicle branding and workwear. I also like that they split graphic elements from visual media, placing photography, video, and animation into their own dedicated space. It feels grounded and built specifically to help production teams implement the identity accurately across tactile and digital touchpoints.

Visit Umicore's brand center ↗
Details
Type
Guidelines
Access
Public
Source
brand.umicore.com
Industry
Industrial
Capabilities
Guidelines, Asset browsing, Search
Tags
signage & wayfinding, merchandise, print & stationery, photography, motion design, color system, typography
Added
Last checked
Umicore guidelines: Welcome
Welcome Captured 16 Sep 2026
Umicore guidelines: Umicore brand
Umicore brand Captured 16 Sep 2026
Umicore guidelines: Brand Applications
Brand Applications Captured 16 Sep 2026
Umicore guidelines: Employer branding
Employer branding Captured 16 Sep 2026
Umicore guidelines: Graphic identity
Graphic identity Captured 16 Sep 2026
Umicore guidelines: Visual identity
Visual identity Captured 16 Sep 2026
Umicore guidelines: Logos
Logos Captured 18 Sep 2026 Captured manually

What I noticed

  1. The portal separates guidelines into distinct sections including Graphic identity, Visual identity, and Brand Applications.123
  2. Brand Applications encompasses guidelines for vehicles, clothing and uniforms, stationery, and technical data sheets.4567
  3. The Brand Applications page outlines layout principles including a 10x/10y grid system alongside typography, color, and contrast rules.89101112
  4. The site includes a dedicated Brand Assets Bank link alongside standard documentation.1314

Numbers refer to the screenshots above.

What I could not see

  • Content inside the Brand Assets Bank could not be inspected due to authentication or separate navigation.
  • Specific downloadable files or template libraries could not be confirmed.

Ideas to borrow

  1. Organize physical execution rules into granular, object-specific pages like vehicles and technical data sheets to help specialized vendors find precise specifications quickly.

Reviewed on 18 September 2026. Request a correction · I built this

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