Trakt brand guidelines
Trakt provides a concise, single-page brand guideline detailing logo clear space rules and displaying core mark variations for light and dark backgrounds.
Trakt branding page detailing logo usage requirements and displaying logo variations for light and dark backgrounds.
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I like how direct and focused the Trakt branding page is. Rather than building out an elaborate multi-page site, they provide a single page covering their core logo requirements. I noticed clear space rules keyed directly to the height of the letter T, along with clear visual variations for light and dark backgrounds. It breaks down the full logo, logo mark, circle mark, and text logo on clean rounded cards. It feels utilitarian and unpretentious, giving partners and developers exactly what they need to represent the brand accurately without any unnecessary filler.
At a glance
- Sections
- Branding Requirements · Light Background · Dark Background · Alternative Logos · Questions?
- Tone
- A concise, developer-friendly set of logo rules and asset treatments.
What I noticed
- The Branding Requirements section specifies clear space as an area equal to the height of the letter 'T' in Trakt.1
- Logo variations displayed for light backgrounds include the Full Logo, Logo Mark, Circle Mark, and Text Logo presented on rounded tiles.23
- Headings organize the page into Branding Requirements, Light Background, Dark Background, Alternative Logos, and Questions.45678
Numbers refer to the screenshots above.
What I could not see
- No downloadable asset files or specific file format links were visible in the capture.
- Typography, color palette hex codes, and detailed media kits could not be seen on the captured viewport.
Ideas to borrow
- Defining exclusion zones using an intrinsic letterform, such as the initial 'T', offers a memorable reference for external implementers.1
Quick answers
What is the clear space requirement for the Trakt logo?
The clear space requirement is equal to the height of the 'T' in Trakt.1
Reviewed on 25 September 2026. Request a correction · I built this
