The Open University brand guidelines
The Open University brand hub offers a public brand policy and gated guidelines covering asset libraries, toolkits, and templates.
Freedam's take — I spent time exploring The Open University brand hub and found an interesting mix of open and restricted materials. While major sections like the full guidelines, toolkits, and tone of voice resources require an internal login, they share their complete brand policy out in the open. I appreciate seeing clear, structured governance published openly, covering everything from prohibited usage and trademark licensing to accessibility, equality, and inclusion responsibilities. They even provide a dedicated terms and conditions PDF for logo usage right from the policy view.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.open.ac.uk
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Downloads, Templates
- Tags
- legal & trademark, accessibility, gated access, pdf downloads
- Added
- Last checked
What I noticed
- The public landing page provides links to guidelines, policies, logo downloads, business templates, and an asset bank.12345
- The brand guidelines, general toolkits, and tone of voice toolkit pages require a user login.678
- The brand policy page is public and features numbered sections detailing objective, scope, prohibited use, accessibility, and equality, diversity, and inclusion.910111213
- A downloadable PDF for logo usage terms and conditions is linked directly from the brand policy.14
Numbers refer to the screenshots above.
What I could not see
- Most internal brand guidelines, design toolkits, and tone of voice documentation are behind a login screen and could not be reviewed.
Ideas to borrow
- Organizations can publish formal brand governance and policy openly while keeping proprietary toolkits and templates behind a login.
Reviewed on 18 September 2026. Request a correction · I built this
