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The Open University brand guidelines

The Open University Brand Hub provides access to university branding policies, downloadable toolkits, templates, and gated guidelines.

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The Open University guidelines: Open University
Open University Captured 16 Sep 2026

The Open University Brand Hub homepage displaying navigation cards for guidelines, policies, templates, and specialized toolkits.

The Open University guidelines: Brand guidelines
Brand guidelines Captured 18 Sep 2026 Captured manually

A password login screen prompting users for an access code to enter the Brand Hub guidelines.

The Open University guidelines: Brand policy
Brand policy Captured 16 Sep 2026

The Open University Brand policy documentation page detailing 13 numbered sections of brand governance.

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Freedam's take

I like how clearly The Open University lays out its brand hub, welcoming visitors with straightforward entry points for logos, business templates, and specialised kits. It separates practical governance neatly, offering an open thirteen-part brand policy covering everything from non-conformance to accessibility, diversity, and prohibited usage. While deeper brand guidelines and specific assets require an access code, the public portal still provides useful direct downloads, like the bilingual toolkit and logo terms. It feels like an organized institutional front door that balances public policy transparency with gated internal toolkits for everyday campus communicators.

At a glance

Sections
Brand hub home · Brand guidelines · Brand policy · Toolkits
Downloads
PDF
Tone
Formal, practical, and governance-oriented institutional guidance.

What I noticed

  1. The homepage features direct entry cards for Brand guidelines, Brand policy, Download a logo, Business templates, and The OU Asset bank.1
  2. The brand guidelines section is protected by an access code login field requiring a lowercase password.23
  3. The public Brand policy page includes a thirteen-part structured outline addressing topics such as prohibited use, accessibility, and equality, diversity, and inclusion.45678

Numbers refer to the screenshots above.

What I could not see

  • The core visual identity guidelines and asset downloads could not be viewed because they require an access code.
  • The user interface toolkit and social media toolkit contents could not be examined directly from the captured screens.

Ideas to borrow

  1. Teams can publish their formal brand policy and governance rules openly while keeping working design assets behind a simple access code.38

Quick answers

Where can I download the bilingual toolkit?

A direct link to download the Bilingual toolkit in PDF format is available on the Brand hub homepage.910

How do I access The Open University brand guidelines?

The brand guidelines require an access code entered in lowercase with no spaces on the Brand hub login page, or support via [email protected].2311

Reviewed on 25 September 2026. Request a correction · I built this

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