Techstars brand guidelines
Techstars provides a structured Brandfolder guide covering core identity elements, voice principles, and community-specific assets for alumni and mentors.
Freedam's take — I like how direct and structured the Techstars brand portal feels. Built on Brandfolder, it neatly covers foundational identity elements like typography, color, and voice, while also addressing specific community tiers. Seeing dedicated sections for accelerators, co-branding, alumni, and mentors makes complete sense for an ecosystem of their scale. The writing section lays out clear voice principles such as inspiring, mindful, and conversational, alongside practical rules of thumb. Connecting these guidelines straight to downloadable brand assets gives their global community of founders and collaborators exactly what they need without extra fuss.
Details
- Type
- Guidelines
- Access
- Public
- Industry
- Finance
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- tone of voice, typography, partner branding, color system, asset downloads, brandfolder
- Added
- Last checked
What I noticed
- The site includes distinct guideline sections for partner and community roles like Accelerator, Co-Branding, Alumni, Mentors, and All-Star Mentors.12345
- The writing section highlights tone of voice principles including Inspiring, Mindful, and Conversational.6789
- Helvetica Neue Bold is specified for headlines in the typography guidelines.10
- The brand guidelines platform is powered by Brandfolder and provides direct asset download links.1112
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full content under the photography, physical use, alumni, or mentor sections as their pages were not captured.
Ideas to borrow
- Organizations with broad networks can create dedicated guideline sections tailored specifically to distinct stakeholders, such as alumni, mentors, and program partners.
Reviewed on 18 September 2026. Request a correction · I built this
