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Tabby brand guidelines

Tabby provides a comprehensive brand portal featuring bilingual typography guidelines, multi-tiered color palettes, and downloadable logo packages.

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Tabby guidelines: Tabby Brand Guidelines
Tabby Brand Guidelines Captured 18 Sep 2026 Captured manually

The Tabby brand guidelines overview page introduces core identity pillars, color swatches, and key mission statements.

Tabby guidelines: Logo
Logo Captured 18 Sep 2026 Captured manually

The logo guidelines page displays the primary badge, currency-inspired standalone mark, clear space parameters, and download link.

Tabby guidelines: Colour
Colour Captured 18 Sep 2026 Captured manually

The colour documentation details three palette tiers, technical print and digital values, and real-world application mockups.

Tabby guidelines: Typography
Typography Captured 18 Sep 2026 Captured manually

The typography page outlines specifications for Tabby Sans Display across Latin and Arabic scripts, including custom currency OpenType features.

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Freedam's take

I really appreciate how Tabby approaches its identity across both Latin and Arabic scripts. When I browse their typography documentation, it is wonderful to see careful attention given to custom OpenType currency symbols for the Dirham and Riyal. The color system feels equally thoughtful, broken into distinct tiers with full values for print and screen, alongside real-world mockups like tote bags and outdoor billboards. The standalone T icon, drawing from currency glyphs, gives the product a crisp focal point.

At a glance

Sections
Overview · Brand Strategy · Verbal Identity · Logo · Colour · Typography · Illustration · Iconography · Art Direction · Motion
Downloads
ZIP
Tone
Clear, modern, and practical fintech guidelines tailored for bilingual digital and physical products.

What I noticed

  1. The left navigation provides access to Overview, Brand Strategy, Verbal Identity, Logo, Colour, Typography, Illustration, Iconography, Art Direction, and Motion.123
  2. The typography documentation defines type hierarchy and rules for both Latin and Arabic scripts, including custom OpenType currency glyphs for Dirham and Riyal.456
  3. The color foundation is structured into three tiers consisting of a Core brand palette, Expanded brand palette, and Digital palette with CMYK, RGB, HEX, and PMS values.78
  4. A downloadable ZIP archive labeled 'Download brand assets' is provided directly on the logo guidelines page.910

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the Brand Strategy, Verbal Identity, Illustration, Iconography, Art Direction, or Motion detail pages as they were not captured.
  • Could not verify if the font files link requires gated permissions beyond the visible lock icon.

Ideas to borrow

  1. Teams building regional fintech products can integrate custom OpenType currency ligatures directly into their brand typefaces and display before-and-after UI comparisons.511

Quick answers

Where can I download the Tabby logo assets?

A downloadable ZIP archive titled 'Download brand assets' is available on the Logo documentation page.910

What primary display font does Tabby use?

Tabby uses Tabby Sans Display, which is built on SuperX Sans, supporting both Latin and Arabic headlines.124

Reviewed on 25 September 2026. Request a correction · I built this

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