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Swiss Federal Administration brand guidelines

The Swiss Federal Administration brand guidelines offer manuals, writing directions, and organized logo asset downloads across the Federal Chancellery website.

Freedam's take — I spent time exploring the Swiss Federal Administration guidelines, known as CD Bund. It is embedded directly within the Federal Chancellery website rather than living in a flashy bespoke portal. What stands out to me is the sheer practicality of the setup. The download area cleanly divides assets into distinct technical formats like Pantone, CMYK, and RGB packages for print and digital contexts. Alongside classic manual PDFs, they include editorial sections covering specific writing directions and terminology. It is an unpretentious, highly functional reference library built to coordinate dozens of administrative units across government.

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Details
Type
Guidelines
Access
Public
Source
bk.admin.ch
Industry
Public sector
Capabilities
Guidelines, Search, Downloads
Tags
logo usage, editorial guidelines, pdf downloads, asset downloads, multibrand
Added
Last checked
Swiss Federal Administration guidelines: Corporate Design der Schweizerischen Bundesverwaltung
Corporate Design der Schweizerischen Bundesverwaltung Captured 16 Sep 2026
Swiss Federal Administration guidelines: Mehr über «Downloads
Mehr über «Downloads Captured 16 Sep 2026
Swiss Federal Administration guidelines: Mehr über «Guidelines
Mehr über «Guidelines Captured 16 Sep 2026

What I noticed

  1. The identity system, known as CD Bund, has been active since January 1, 2007, and applies across departments, federal offices, and administrative units.1
  2. The downloads section organizes logo files across specific color modes, including CMYK, Pantone 485, and RGB packages, along with vector and raster formats.23456
  3. The guidelines section covers conceptual philosophy, writing conventions, and a downloadable terminology guide.78910

Numbers refer to the screenshots above.

What I could not see

  • Could not view interactive components or dynamic previews as guidelines and asset packs are distributed via downloadable PDF and ZIP files.
  • Could not inspect the full content of the CD Bund Manual PDF.

Ideas to borrow

  1. Labeling logo download packages by precise color models like Pantone and CMYK directly in the download list helps users select the correct technical assets immediately.

Reviewed on 18 September 2026. Request a correction · I built this

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