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Stanford University brand guidelines

Stanford University's Identity Guide provides guidelines and assets for logos, colors, typography, and heraldry across print and digital media.

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Stanford University guidelines: Identity Guide
Identity Guide Captured 16 Sep 2026

Home page featuring top-level navigation, quick links to core identity elements, and action-oriented task cards.

Stanford University guidelines: Stanford Logos
Stanford Logos Captured 16 Sep 2026

Stanford Logos page detailing size requirements, clear space rules, vintage logo restrictions, and heraldic banners.

Stanford University guidelines: Colors
Colors Captured 16 Sep 2026

Color page highlighting color mood quadrants, accent and web colors, and downloadable ASE swatch files.

Stanford University guidelines: Typography
Typography Captured 16 Sep 2026

Typography page detailing primary Source typefaces, Roboto accent fonts, and spacing guidance.

Stanford University guidelines: Log In ‹ Identity Guide
Log In ‹ Identity Guide Captured 16 Sep 2026

Restricted access login screen requiring SUNet ID credentials for department branding resources.

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Freedam's take

I really appreciate how practical this site feels right from the start. Instead of burying everything under abstract philosophy, the home page immediately offers action-oriented links to order business cards, build mobile apps, or generate department logo kits. I also like how the color guidance uses a four-quadrant chart to plot palettes across subtle, bold, formal, and casual tones, which helps designers choose combinations with intention. While certain sections require campus authentication to reach, the open portions give a clear view of how a massive university keeps its typography, heraldry, and marks consistent.

At a glance

Sections
Home · Brand · Visual Identity · Design Elements · Digital · Print · Resources
Downloads
PDF, ASE
Tone
Clear, practical, and structured for campus communicators and institutional design teams.

What I noticed

  1. The home page provides an action-oriented 'I would like to ...' section with quick links for tasks like ordering business cards, creating social media profiles, and generating department logo packages.12
  2. Logo guidelines outline a clear space rule requiring a buffer zone equal to the x-height of 'Stanford' alongside approved variants, heraldic crests, and vintage mark restrictions.345
  3. Color documentation features a four-quadrant mood chart plotting palettes across subtle versus bold and formal versus casual axes, supported by ASE swatch downloads.67
  4. Primary typefaces are Source Sans 3 and Source Serif 4, supported by four Roboto accent typefaces and links out to Google Fonts.89
  5. Certain areas such as department branding require a SUNet ID login to access.101112

Numbers refer to the screenshots above.

What I could not see

  • Department branding guidelines and logo generators could not be viewed without campus credentials.
  • Internal templates and full digital guidelines were not viewable in the captured pages.

Ideas to borrow

  1. Organize color palettes on an emotional or stylistic quadrant chart to guide users toward the right tonal mix for formal versus casual contexts.713
  2. Feature high-intent operational shortcuts on the portal home page to directly route non-designers to everyday brand tasks.12

Quick answers

What primary typefaces does Stanford University use?

Stanford uses Source Sans 3 and Source Serif 4 as its primary typefaces, supplemented by Roboto, Roboto Condensed, Roboto Mono Spaced, and Roboto Slab as accent typefaces.14158

Where can the logo art sheet be downloaded?

A logo art sheet is available directly as a PDF download from the Stanford Logos page.161718

Are color palette swatch files provided for download?

Yes, downloadable ASE swatch files are available in PMS, CMYK, and RGB formats under the Color matching section.6

Reviewed on 25 September 2026. Request a correction · I built this

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