Solo Stove brand guidelines
Solo Stove provides an organized brand portal and design system built on zeroheight, covering company principles, brand assets, and downloadable resources.
Freedam's take — I like how clear Solo Stove keeps things in their zeroheight documentation. They separate their primary brand materials from Ember DS, their design system, which gives digital teams and marketing folks immediate context. Exploring the pages, I noticed how cleanly they lay out their company values alongside essential design resources like UI kits and font files for DIN 2014 and Proxima Nova. The typography section is straightforward, organizing type into clear header, body, and usage categories. It feels pragmatic and focused on getting designers the assets they need without extra fuss.
Details
- Type
- Guidelines
- Access
- Public
- Source
- design.solostove.com
- Industry
- Consumer goods
- Capabilities
- Guidelines, Search, Downloads
- Tags
- typography, color system, logo usage, tone of voice, font downloads, design kits, brand story, zeroheight
- Added
- Last checked
What I noticed
- The site is hosted on zeroheight and features high-level navigation for Introduction, Brand, and Ember DS.1234
- The downloads section organizes UI kits and font downloads, specifically DIN 2014 and Proxima Nova.56789
- The Principles page details company values such as Do Good, Live Grateful, Have Integrity, and Be Authentic.1011121314
- Brand guidelines include specific sections for Colors, Typography, Logo, Imagery, Brand Voice, and Brand Tone.151617181920
Numbers refer to the screenshots above.
What I could not see
- Content inside the Ember DS design system section was not captured in this crawl.
- Full asset browsing and image libraries could not be fully verified.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
