Snowflake brand guidelines
Snowflake provides a single-page brand mini-guide detailing logos, typography, colors, UI elements, and downloadable asset packages.
Freedam's take — I like how Snowflake keeps this page practical by calling it a mini-guide to their brand. Everything you need is laid out cleanly in sections, moving through their primary logo, typography with Texta and Lato, and core palette colors like Snowflake Blue and Midnight. What stands out to me is how directly connected the downloads are. Instead of hiding files behind complex portals, you get straightforward zip links for logo packages, graphics, presentation templates, headshots, and even partner materials right alongside the guidance.
Details
- Type
- Guidelines
- Access
- Public
- Source
- snowflake.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- single page, color system, typography, logo usage, asset downloads, presentation templates, ui components
- Added
- Last checked
What I noticed
- The guide introduces itself as a 'mini-guide to Snowflake's brand' across dedicated visual sections.1
- Typefaces covered in the specifications include Texta and Lato.23
- The color palette features specific swatches named Snowflake Blue, Mid Blue, and Midnight.456
- Direct download links are provided for logos, color assets, UI elements, graphics, slide templates, headshots, the brand book PDF, and partner guidelines.7891011121314
Numbers refer to the screenshots above.
What I could not see
- The contents inside the downloadable zip archives and brand book PDF are not visible without downloading them.
- Only a single guidelines page was captured.
Ideas to borrow
- Pairing each topical guideline section directly with its dedicated downloadable zip package keeps the page action-oriented for creators.
Reviewed on 18 September 2026. Request a correction · I built this
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