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Snowflake brand guidelines

Snowflake's brand guidelines page offers core identity specs, UI button rules, typography guidance, and direct ZIP downloads for logos, colors, slides, headshots, and partner assets.

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Snowflake guidelines: Brand Guidelines
Brand Guidelines Captured 16 Sep 2026

Snowflake brand guidelines page showing logo clear space rules, typography guidance, UI button specs, and asset download buttons.

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Freedam's take

I like how Snowflake keeps its identity resources practical on this single page. Rather than hiding assets behind gated logins, the team lays out the essentials directly. You get clear space rules keyed to the logotype x-height, minimum pixel sizes for both the main mark and the standalone bug, and exact button measurements for UI design across desktop and mobile. What stands out to me is how ready-to-use everything is, right down to zipped packages for logos, colors, slides, and executive headshots. It is a straightforward mini-guide that gives teams and partners what they need quickly.

At a glance

Sections
LOGO · SNOWFLAKE BUG · TYPEFACES · COLOR PALETTE · UI ELEMENTS · GRAPHIC ELEMENTS · SLIDES · BRANDED EXAMPLES · HEADSHOTS · BRAND BOOK · FOR PARTNERS
Downloads
ZIP, POTX, PDF
Tone
Direct, practical, and functional design guidance structured as a mini-guide for internal teams and partners.

What I noticed

  1. The page defines clear space requirements based on the x-height of the logotype.1
  2. Minimum sizes are specified in pixels as 80px by 20px for the logo and 20px by 20px for the standalone bug icon.2
  3. Typography specifies Texta for headlines and text, and Lato for subheads and alternate text.3
  4. Button specifications outline flat and outlined variants for desktop, mobile, and social media with height, padding, and corner radius measurements.4
  5. The site provides direct ZIP downloads for logos, brand colors, UI elements, graphic elements, slide templates, executive headshots, and partner guidelines.567891011

Numbers refer to the screenshots above.

What I could not see

  • Only a single viewport capture of the main guidelines page was available.
  • Internal contents of downloadable ZIP archives and the PDF brand book could not be inspected.

Ideas to borrow

  1. Pairing downloadable asset packages directly beside clear UI component specs and minimum size rules helps keep external and internal teams aligned.1224

Quick answers

Where can I download the official Snowflake logos?

A zipped logo package is available directly via the LOGOS download button on the guidelines page.512

What are the primary typefaces used by Snowflake?

Snowflake specifies Texta for headlines and text, and Lato for subheads and alternate text.1314153

Does Snowflake provide presentation templates for download?

Yes, a slide template is available for download via the PRESENT IT link as a POTX ZIP file.169

Reviewed on 26 September 2026. Request a correction · I built this

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