Schibsted brand guidelines
Schibsted provides public visual identity guidelines detailing custom typography, multi-brand endorsements, color palettes, and localized operational templates.
Overview of Schibsted's visual design guidelines highlighting core rules and asset shortcuts.
Guidelines and lockup rules for descriptors, logo combinations, and family brand endorsers.
Color documentation presenting main, blue tonal, gray tonal, and secondary swatches with color formulas.
Typographic guidelines for Schibsted Grotesk showing weights, digital scaling scales, and font downloads.
Templates page offering resources for presentations, descriptors, email signatures, and localized letters.
Portfolio showcase detailing Schibsted's media and brand companies with circular emblems.
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Schibsted documents its visual identity right on its corporate website, and I love how practical the layout is. They lead with six quick rules before letting you dig into deep specification pages. The custom typeface, Schibsted Grotesk, gets comprehensive digital scaling tables and direct download links. What stands out to me is their family brand architecture. They carefully detail how sub-brands like Blocket lock up alongside the parent mark, setting explicit mathematical rules for endorsers. Providing operational templates for both Norwegian and Swedish formats makes the system feel genuinely grounded in daily regional work.
At a glance
- Sections
- Our design · Shortcut to our assets · Quick guide to six important rules · Logotype and symbol · Schibsted Grotesk · Colours · Descriptors and endorsers · Templates
- Downloads
- AI, Font files, Google Drive
- Tone
- Clear, practical, and systematic corporate design documentation.
What I noticed
- The overview page highlights six essential rules including using a black logotype, blue as the main colour, and Schibsted Grotesk typography.1
- Type documentation includes character specimens, weight ranges from Regular to ExtraBold, and a 15-step digital typography scaling system.234
- The family endorser guidelines state that the endorser phrase height must not exceed 50% of the family brand logo height.5
- Templates documentation includes downloadable letterheads formatted specifically for Norwegian and Swedish use cases.6
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the linked Figma design system or Google Drive download folders.
- Could not access employee-restricted presentation templates hosted on Google Slides.
Ideas to borrow
Quick answers
Where can the Schibsted Grotesk font be downloaded?
The font files can be downloaded directly via a Google Drive link provided in the Our typeface section.89
Reviewed on 25 September 2026. Request a correction · I built this
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