Saab brand guidelines
Saab's brand portal provides guidelines and assets spanning visual identity, sonic design, media production, and product design.
Freedam's take — I spent some time exploring the Saab brand portal, and I appreciate how broad the scope is right from the front page. Alongside core elements like typography, colours, and the logotype, they give prominence to areas like sonic identity, making films, office design, and product design. The media bank organizes company assets directly around major systems like Gripen and submarines, connecting visual media right back to their core hardware. Having direct font packages ready to download on the typography page keeps things very practical for designers.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.saab.com
- Industry
- Aerospace & defence
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- audio branding, product design, typography, font downloads, media library, comprehensive, papirfly
- Added
- Last checked
What I noticed
- The portal home page provides quick links to comprehensive identity disciplines including Sonic Identity, Office design, and Making films.123
- The Typography section provides direct download packages for the Aktiv Grotesk typeface and its web variant.45
- The Media Bank categorizes imagery and assets by specific defence and operational lines, such as Gripen, GlobalEye, and Submarines.678
- The site runs on the Papirfly platform.910
Numbers refer to the screenshots above.
What I could not see
- Could not view gated or authenticated content behind the login link.
- Could not inspect search functionality, templates, or campaign management tools.
Ideas to borrow
- Organizing digital asset banks around actual end-product categories helps production teams quickly locate relevant imagery without guesswork.
Reviewed on 18 September 2026. Request a correction · I built this
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