Runway brand guidelines
Runway provides a focused single-page brand reference covering naming conventions, logo clear space, minimum sizing, misuse rules, and asset downloads.
Runway brand guidelines page featuring logo clear space, naming rules, minimum sizing, misuse examples, and asset download buttons.
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I like how direct this single-page reference is for anyone working with the Runway identity. Instead of burying basics in a heavy document, it keeps everything essential visible right away. I noticed clear guidance on naming rules alongside digital and print minimum sizing. The breakdown of clear space using proportional letterform heights feels practical for production, and the red-slashed don'ts make visual missteps obvious. Wrapping the assets into a direct zip download alongside specific symbol guidance makes it straightforward for external partners to grab what they need and move on quickly.
At a glance
- Sections
- Name · Minimum Logo Size · Legibility: Black & White · Clear Space · Don’ts · Symbol usage
- Downloads
- ZIP
- Tone
- Direct, practical, and focused on clear logo usage and brand naming.
What I noticed
- The page states naming rules instructing partners to refer to the brand as Runway, explicitly advising against Runway AI or RunwayML.1
- Minimum logo dimensions are specified for both digital at 24px height and print at 1 inch width.2
- Clear space is calculated using the leg height x plus an extra 1/2x for descenders.3
- Six visual misuse examples are displayed with red slashes across incorrect logo treatments.4
Numbers refer to the screenshots above.
What I could not see
- No guidelines for color palettes, typography, or UI design were visible on this captured page.
- Only a single public webpage was captured, leaving full contents of the downloadable zip file uninspected.
Ideas to borrow
- Clarify naming ambiguities explicitly at the top of brand documentation to prevent outdated entity names in press and partner materials.1
Quick answers
Where can I download the official Runway brand guidelines and logo pack?
A downloadable zip file containing the Runway brand guidelines and assets is provided directly via a download link on the page.56
What is the proper way to refer to the company name?
Refer to the brand as Runway, not Runway AI, RunwayML, or other variations.1
What is the minimum logo size for digital and print?
The minimum logo size is 24px in height for digital applications and 1 inch in width for print.2
Reviewed on 25 September 2026. Request a correction · I built this
