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Pulumi brand guidelines

Pulumi's Astro-built brand portal provides design guidelines, downloadable assets, an interactive logo generator, and an MCP server integration.

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Pulumi guidelines: Pulumi brand
Pulumi brand Captured 15 Sep 2026

Homepage displaying action cards for Guide, Assets, and MCP server with a header search bar.

Pulumi guidelines: Logos
Logos Captured 18 Sep 2026 Captured manually

Logo guidelines page featuring clear space rules, an interactive logo generator, and API cURL examples.

Pulumi guidelines: the guide
the guide Captured 15 Sep 2026

Introduction page outlining the guide's scope alongside full sidebar navigation.

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Freedam's take

I really appreciate how Pulumi approaches brand infrastructure. Built on Astro, the documentation feels fast and practical, treating brand assets very much like developer tools. Alongside foundational principles, typography, and do-and-don't rules, they include an interactive logo builder and even provide an API endpoint with cURL examples for generating marks. Dedicating an entire entry point to an MCP server for AI agents is something I rarely see in brand portals. It bridges design consistency and modern technical workflows seamlessly.

At a glance

Sections
Foundations · Identity · Visuals · Content · Guidelines · Templates · MCP server
Downloads
ZIP
Tone
Technical, structured, and developer-friendly documentation.

What I noticed

  1. The portal homepage features primary navigation cards for Guide, Assets, and MCP server alongside a search bar with a Ctrl K shortcut.12
  2. The logo section offers an interactive 'Build a logo' tool with configurable dimensions, treatments, and formats, as well as cURL examples for an API endpoint.34
  3. The documentation navigation includes specific topics for Mascot, Accent lines, Generative AI, and Breaking the rules.5678

Numbers refer to the screenshots above.

What I could not see

  • Content on the dedicated pages for Generative AI, Mascot, and Templates could not be viewed in full detail.
  • The full list of file formats available inside the brand assets zip archive could not be verified from the screen.

Ideas to borrow

  1. Providing an interactive logo configurator and an API endpoint allows technical teams and AI agents to fetch exact logo variations programmatically.34

Quick answers

Where can I download the Pulumi logo and brand assets?

A complete asset package is available as a ZIP download directly from the homepage and logo guidelines page.910

Can I generate custom Pulumi logos programmatically?

Yes, the logo page includes an interactive logo builder tool and cURL examples for generating marks via an API endpoint.34

Reviewed on 25 September 2026. Request a correction · I built this

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