Pinterest brand guidelines
Pinterest provides public brand guidelines covering logos, marketing lock-ups, broadcast standards, product depictions, and press resources.
Freedam's take — I added Pinterest to the gallery because their business guidelines focus heavily on real-world partner touchpoints. The layout groups specific use cases into clear sections, moving from the logo and call-to-action lock-ups straight to broadcast rules, product depictions, and language guidance. It feels designed for marketing partners who need clear dos and don'ts fast without getting bogged down in brand theory. The dedicated press assets section also keeps editorial queries straightforward and easy to navigate.
Details
- Type
- Guidelines
- Access
- Public
- Source
- business.pinterest.com
- Industry
- Technology, Media & entertainment
- Capabilities
- Guidelines, Asset browsing
- Tags
- partner branding, logo usage, social media, do's and don'ts, advertising, tone of voice
- Added
- Last checked
What I noticed
- The page includes guidelines for the Pinterest logo, call-to-action lock-ups, and broadcasts and social media.123
- Guidance is organized into high-level sections titled The basics and Full guidelines.45
- Sections are dedicated to product depictions, language, and press assets.678
- The business-oriented structure targets third-party marketers rather than internal teams.
Numbers refer to the screenshots above.
What I could not see
- Only one page was captured, so downloadable asset packages and detailed guidance pages could not be viewed directly.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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