Pinterest brand guidelines

Freedam's take

I like how practical Pinterest keeps their guidelines for partners and marketers. Rather than getting lost in abstract philosophy, the page focuses directly on how the brand appears in campaigns, broadcasts, and social posts. I noticed clear specifications for the script white P in its red circle alongside detailed examples for interactive and static call-to-action lock-ups. They even offer guidance on product depictions and provide press asset packages for product screens and footage. It feels like an approachable manual built for immediate everyday execution.

At a glance

Sections

The basics · Full guidelines · Our logo · Call-to-action lock-ups · Broadcasts and social media · Language · Product depictions · Press assets · Press enquiries

Downloads

EPS, PNG

Tone

Direct, practical marketing guidelines focused on clear integration and compliance for external partners.

What I noticed

1. The basics section organizes introductory guidance into three columns covering the Pinterest logo, product screens, and language.¹
2. The primary logo is specified as a script white 'P' inside a red circle, provided in EPS and PNG formats.²
3. Call-to-action guidance outlines rules for interactive containers as well as static centered and left-aligned alignments.³⁴
4. The press assets section links to downloadable packages containing product screens along with product and Pinner footage.⁵

Numbers refer to the screenshots above.

Ideas to borrow

1. Providing concrete layout rules for both interactive and static call-to-action lockups helps external partners integrate brand elements consistently.³⁴

Quick answers