Petrobras press and asset kit
Petrobras presents a single-page brand portal featuring identity dimensions, brand evolution milestones, logo downloads, and links to an asset archive.
Petrobras brand overview page featuring identity dimensions, historical milestones, logo usage guidance, and sub-brands.
Want a brand center like Petrobras’?
Create your brand center with Freedam ↗Freedam's take
I like how Petrobras brings together brand history and practical governance on a single page. Instead of simply providing an asset download, the site walks you through visual, verbal, and sonic identity dimensions while archiving historical milestones from 1958, 1972, and 1994. There is a downloadable package containing the logo alongside its application rules, plus a dedicated section pointing to an archive for deeper documentation. Seeing sub-brands like Petrobras Grid and Podium displayed alongside application guidance for signage and apparel gives external partners a solid conceptual grounding.
At a glance
- Sections
- A Marca Petrobras · História · Nossa Identidade · Mais Orientações · Outras Marcas · Acervo de Conteúdos
- Downloads
- ZIP
- Tone
- Corporate, informative, and focused on collective brand history and application rules.
What I noticed
- The portal includes a download link titled 'Fazer download da logo e regras de aplicação' pointing to an archive package.12
- Collapsible accordion sections detail brand history across milestone years including 1958, 1972, 1994, and fusion.3
- The 'Nossa identidade' section covers visual, verbal, and sonic identity dimensions alongside an image of a brand manual.4
- Related brand logos are displayed for Petrobras Grid, Petrobras Podium, Petrobras Premmia, and BR Aviation.5
Numbers refer to the screenshots above.
What I could not see
- Specific individual vector or raster file extensions are not detailed on the screen beyond a single package download link.
- The contents and access requirements of the external document repository require visiting a separate form.
Ideas to borrow
Quick answers
Where can the Petrobras logo and application rules be downloaded?
The 'Nossa logo' section provides a direct download link titled 'Fazer download da logo e regras de aplicação' for the brand package.12
What brand dimensions does the Petrobras portal describe?
The 'Nossa identidade' section outlines visual, verbal, and sonic identity dimensions.4
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand centers →Petrobras organizes its page around identity dimensions, historical milestone accordions, and links to an asset archive. In contrast, ChargePoint offers direct download options for JPG, PNG, and EPS formats alongside a guidelines PDF, while Octopus Energy focuses on cards displaying horizontal and stacked logo lockups across purple and white backgrounds.
