PagerDuty brand guidelines
PagerDuty's Brandfolder portal provides comprehensive brand standards covering logos, color tiers, typography rules, and photographic styling.
The welcome screen introduces the brand guidelines and routes visitors to agency, employee, and public resource hubs.
Logo specifications page outlining clear space boundaries, minimum sizing, and incorrect logo treatments.
Color palette standards presenting primary swatches, conversion values, and typographic color misuse warnings.
Typography rules showcasing the Plain font family, tracking values, fallback options, and Japanese script support.
Photography documentation displaying lifestyle candid Moments, green-toned Systems textures, and prohibited styling.
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I like how direct PagerDuty makes its visual rules across this Brandfolder portal. You see it right away in the typography section, where Francois Rappo's Plain gets broken down into exact tracking numbers and clear pairings, accompanied by Noto Sans for Japanese. The layout stays consistent throughout the pages, giving you clear space calculations for the logo, swatches with ready color codes, and crisp negative examples crossed out in red. It feels practical, methodical, and very quick to reference when you just need the exact spec.
At a glance
- Sections
- Welcome · Brand resources · Color · Logos · Typography · Elements · Photography · Iconography · Voice and tone
- Tone
- Clear, technical, and methodical guidance designed for accurate visual implementation.
What I noticed
- The primary brand typeface is Plain by François Rappo, supplemented by Helvetica Neue for web fallback and Noto Sans for Japanese script.123
- Clear space specifications derive from the horizontal width of the lowercase letter 't' for the primary logo and the stroke weight of the 'P' for the standalone icon.4
- The color system organizes hues into Primary, Secondary, and Tertiary palettes, showing values in HEX, RGB, and CMYK with copy-to-clipboard icons.56
- Photography guidance is organized into two distinct stylistic categories titled Moments and Systems.789
Numbers refer to the screenshots above.
What I could not see
- No direct asset file downloads or package links were visible on the captured documentation screens.
- Internal contents of the external resource portals for Agency, Employee, and Public audiences could not be viewed.
Ideas to borrow
- Explicitly demonstrate numerical tracking tolerances alongside visual examples showing acceptable values versus spacing that is too tight or too loose.10
Quick answers
What primary and fallback typefaces does PagerDuty use?
PagerDuty uses Plain designed by François Rappo as its primary font, Helvetica Neue as its web fallback font, and Noto Sans for Japanese text.123
How is clear space measured for the PagerDuty logo?
Clear space is defined by the horizontal width of the letter 't' for the full logo and by the stroke weight of the 'P' for the standalone mark.4
Reviewed on 25 September 2026. Request a correction · I built this
