National Audubon Society brand guidelines
The National Audubon Society brand center provides visual standards, writing guides, campaign collateral, and print templates hosted on Frontify.
Freedam's take — I really appreciate how much practical utility the National Audubon Society packed into their brand guidelines. Built on Frontify, the portal balances high-level identity standards with hands-on collateral for local initiatives. The navigation reveals dedicated sections for print templates like brochures and newsletters alongside campaign-specific graphics such as Save The Seabirds and Let's Go Birding Together. They even dedicate distinct pages to Audubon-specific writing terms and photography copyright rules, making it a very grounded, complete reference for staff and local chapters crafting everyday communications.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.audubon.org
- Industry
- Non-profit
- Capabilities
- Guidelines, Asset browsing, Downloads, Templates, Partner resources
- Tags
- print & stationery, editorial guidelines, social media, photography, asset downloads, frontify
- Added
- Last checked
What I noticed
- The portal runs on the Frontify platform.123456
- A dedicated writing guide covers messaging basics, Audubon terms, style, and social media copy.7891011
- Design resources include print templates for flyers, handouts, brochures, and newsletters, along with campaign-specific assets.12131415161718
- The inclusion of specific campaign materials suggests a focus on supporting regional chapters and seasonal activations.
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of downloadable logo files or template downloads.
- Could not view the full photography guidelines or the photo library interface.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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