National Audubon Society brand guidelines
The National Audubon Society brand portal provides guidelines, messaging standards, and practical print and digital templates for staff and partners.
Audubon brand portal homepage displaying introductory hero imagery and category cards for identity, messaging, and templates.
Print Templates section detailing specifications and setup instructions for Microsoft Word and Canva flyer and poster layouts.
Social Media guideline screen highlighting profile image standards and framed circular avatar usage rules.
Visual Identity section featuring an egret hero banner and navigation links for logos, colors, and photography standards.
Writing Guide overview presenting messaging platform basics, voice rules, and editorial style guidelines for Audubon.
Design Resources landing page showing print and presentation mockups alongside links to collateral templates.
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I really appreciate how grounded the National Audubon Society guidelines feel. Instead of stopping at high-level identity principles, they dive straight into everyday execution with practical tools. Their design resources cover everything from Word and Canva templates for flyers to specific social graphics and recurring campaign assets like Let's Go Birding Together. The editorial section is equally practical, outlining common terms and punctuation to help everyone speak as One Audubon. It strikes a thoughtful balance between heritage photography and accessible templates that local chapters and staff can actually use day to day.
At a glance
- Sections
- Visual Identity · Writing Guide · Design Resources · Contact
- Downloads
- Tone
- Warm, practical, and mission-driven guidance designed to unify communication across regional chapters and audiences.
What I noticed
- The portal organizes its main guidance into Visual Identity, Writing Guide, Design Resources, and Contact sections.1234
- Print templates are built for Microsoft Word on standard letter-sized paper, alongside branded templates created in Canva.56
- The site provides dedicated campaign and initiative graphics, including assets for Let's Go Birding Together and Save The Seabirds.78
- Social media guidance warns users against using logo lockups as profile images to avoid edges and text getting clipped.9
Numbers refer to the screenshots above.
What I could not see
- Full download files and asset library contents could not be inspected without following external links or logging in.
- Internal pages for sub-categories such as photography standards and full typography specs were not individually viewed.
Ideas to borrow
Quick answers
What software formats are Audubon print templates provided in?
Audubon provides print templates developed for Microsoft Word on standard letter-sized paper, as well as branded templates set up in Canva.56
Can I use an Audubon logo lockup as a social media profile image?
No, Audubon guidelines advise against using logo lockups as profile images to prevent edges and text from being cut off in circular frames.9
Reviewed on 25 September 2026. Request a correction · I built this
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