brandcenter.gallery
Generate yours with Freedam
Generate yours with Freedam ↗

Migros press and asset kit

Migros hosts a public media library within its corporate newsroom offering downloadable executive portraits and regional brand logos.

Freedam's take — I like how direct the Migros media library is. Instead of making journalists dig through extensive brand manuals, it gives them immediate access to executive portraits and core logo assets right within the corporate newsroom. I noticed they provide regional campaign lockups across German, French, and Italian, reflecting Switzerland's multilingual reality in a simple, practical way. The download list is straightforward, offering standard image formats like JPG and PNG without requiring logins or approvals. It is a no-nonsense press kit built strictly around the everyday needs of editorial desks.

Visit Migros' brand center ↗
Details
Type
Press & asset kit
Access
Public
Source
corporate.migros.ch
Industry
Retail, Consumer goods
Capabilities
Guidelines, Asset browsing, Search, Downloads
Tags
media library, asset downloads, multilingual, photography, press contacts, logo usage
Added
Last checked
Migros press & asset kit: Our media library
Our media library Captured 15 Sep 2026

What I noticed

  1. The media library page lists leadership portraits for executive members including Mario Irminger, Matthias Wunderlin, and Ursula Nold with direct download links.123456
  2. Downloadable logo files include the standard Migros logo, sub-labels such as Migros Bio, and regional campaign lockups in German, French, and Italian.78910111213
  3. The corporate media section integrates press releases, media contacts, and media kit assets under a multilingual interface supporting German, French, Italian, and English.141516171819
  4. The presentation focuses on functional media utility rather than full brand design guidelines or contextual usage rules.

Numbers refer to the screenshots above.

What I could not see

  • No vector logo formats such as SVG or EPS were observed in the downloadable asset list.
  • Comprehensive identity guidelines, color values, and typography rules are not visible on these captured pages.

Ideas to borrow

  1. Providing multilingual variations of campaign lockups in one shared media library makes brand assets immediately useful for regionally diverse press outlets.91011

Reviewed on 18 September 2026. Request a correction · I built this

Similar brand centers

All brand centers →