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Leiden University brand portal

Leiden University's brand portal provides clear guidelines, downloadable assets, and production templates across print, digital, and Office applications.

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Leiden University brand portal: Main page
Main page Captured 15 Sep 2026

Home page of the Universiteit Leiden Brandportal featuring quick navigation links and practical practical guides.

Leiden University brand portal: Logo
Logo Captured 15 Sep 2026

Brand guidelines detailing clearspace rules, variations, exceptions, and downloads for the Universiteit Leiden logo.

Leiden University brand portal: Sjablonen
Sjablonen Captured 15 Sep 2026

Template directory providing downloadable assets for Microsoft Office, Adobe Express, InDesign, and video applications.

Leiden University brand portal: Iconen
Iconen Captured 15 Sep 2026

Iconography guidelines page showing dos and don'ts alongside a PNG asset download panel.

Leiden University brand portal: Typografie
Typografie Captured 15 Sep 2026

Typography rules showcasing Merriweather and Vestula along with fallback font recommendations.

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Freedam's take

I really appreciate how practical Leiden University keeps its brand portal. Rather than drowning users in abstract design philosophy, every section connects directly to what real staff and external partners actually need day to day. You see explicit instructions for InDesign print templates alongside Office defaults, complete with handy tips for internal Word toolbars. Even the typography section gives immediate clarity, designating Merriweather for body copy and Vestula for headings while naming standard system fallbacks. It is clean, grounded, and focused on making brand application straightforward for everyone.

At a glance

Sections
Home · Huisstijl · Toepassingen · Sjablonen · Beeldbank
Downloads
ZIP, PNG, JPG
Tone
Clear, practical, and structured educational guidance focused on day-to-day institutional implementation.

What I noticed

  1. The portal designates Merriweather as the primary typeface for continuous body text and correspondence, paired with Vestula for headings and tables.12
  2. Standard system fallback typefaces are specified as Georgia for Merriweather and Verdana for Vestula.3
  3. The template library covers formats for Microsoft Office, Adobe Express, InDesign print files, and video motion graphics.45678
  4. The site provides dedicated guidance for logo variants including specific faculty editions and an international version featuring 'The Netherlands'.910

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full asset management library behind the Beeldbank navigation link.
  • Could not access internal software installation links requiring staff credentials.

Ideas to borrow

  1. Explicitly identify common fallback fonts directly alongside primary brand typefaces so everyday desktop users have clear standard defaults.3
  2. Provide tailored instructions on how internal staff can access brand templates inside desktop office tools like Word.11

Quick answers

What primary fonts does Leiden University use?

Leiden University uses Merriweather as its primary typeface for continuous body text, correspondence, and reports, and Vestula as a secondary typeface for headings and tables.12

What template formats are available to download?

Templates are provided for Microsoft Office (Word and PowerPoint), Adobe Express flyers, InDesign (Roll-up Banner and A2 Poster ZIP files), and video assets (.mogrt and .mov).1213568

In what format are brand icons currently provided?

Brand icons are currently available for download as PNG files, with SVG format noted as coming soon.1415

Reviewed on 25 September 2026. Request a correction · I built this

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Denison University covers athletics marks and campus filming alongside templates, while Leiden University focuses on core institutional guidelines with Office and InDesign downloads. Unlike RMIT University, which splits its libraries into regional portals for AU and VN, Leiden University offers a single asset kit with faculty and international variants.