kaonavi brand guidelines
kaonavi Brand Deck is a Japanese brand portal providing core brand guidelines, logo specifications, and insight into the internal design teams driving the brand.
kaonavi Brand Deck home page introducing brand philosophy, color palette previews, and navigation links in Japanese.
Logo guidelines page showing concept evolution, variations, clearspace rules, contrast requirements, and prohibited usages.
Guidelines overview page detailing policy sections and scope of application alongside structured sidebar navigation.
Management organization page highlighting internal design teams, team missions, and illustrated member profiles.
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I really enjoy seeing how kaonavi documents the people behind their brand system. Beyond the thorough logo specifications, clear isolation diagrams, and contrast tests, they dedicate an entire section to their management organization. Seeing their brand, product, marketing, and customer experience design teams mapped out with custom illustrated portraits gives the whole system a personal feel. The guidelines are clean, structured on a delicate grid, and clearly communicate their visual rules without overwhelming the reader.
At a glance
- Sections
- トップ · ブランドガイドライン · プロダクトデザインシステム · 運営組織
- Tone
- A clean, structured brand documentation site offering detailed visual guidelines alongside an open introduction to internal design teams.
What I noticed
- The logo documentation details isolation space based on the letterform 'o' and defines minimum sizes in pixels for screens and millimeters for print.12
- The team page organizes personnel across four groups: Brand design, Product design, Marketing design, and CX design, presenting each with mission statements and illustrated avatars.345
- The guidelines sidebar organizes content under Policy and Design Elements, encompassing areas like Logo, Color, Typography, Visual, Shape, Photo, and Illustration.6
- Including team missions and individualized illustrated portraits adds a warm, collaborative human presence that many corporate design portals lack.
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full Product Design System content as its screen was not captured.
- Could not observe direct downloadable asset files on the captured pages.
Ideas to borrow
Quick answers
What variations of the kaonavi logo are specified?
The guidelines detail four variations: a horizontal lockup, vertical lockup, logotype-only, and mark-only.7
Reviewed on 25 September 2026. Request a correction · I built this
