kaonavi brand guidelines
kaonavi Brand Deck provides public brand guidelines, coverage of the sugao design system, and information on the internal team behind the standards.
Freedam's take — I like how clearly kaonavi divides its brand portal into primary disciplines. The top navigation cleanly separates the brand guidelines from the product design system named sugao and a dedicated team page. Exploring the logo documentation shows standard, careful coverage of clear space, minimum sizing, background contrast, and prohibited uses. Having a visible section for the operating team right in the main navigation gives the entire resource a personal touch, making it clear who stewards these identity standards across the organization.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.kaonavi.jp
- Industry
- Technology
- Capabilities
- Guidelines
- Tags
- logo usage, product design, do's and don'ts
- Added
- Last checked
What I noticed
- The site is organized into four main sections across the navigation: top, brand guidelines, product design system, and operating organization.1234
- The logo documentation details concept, variations, clear space, minimum size, background combinations, monochrome usage, and prohibited rules.567891011
- The product design system section is titled sugao and features headings discussing design data and its value to services and development.1213141516
- The site reflects a thoughtful approach to showing both brand assets and digital product patterns in one home.
Numbers refer to the screenshots above.
What I could not see
- Could not view downloadable asset bundles, file formats, or direct Figma component links.
- Search functionality and filtering options were not observed.
Ideas to borrow
- Include a dedicated team section in the main site navigation to give visibility and contact points for the designers maintaining the guidelines.
Reviewed on 18 September 2026. Request a correction · I built this
