iStock brand guidelines
iStock presents comprehensive brand guidelines on zeroheight, covering voice, motion rules, color palettes, UI components, and custom typography.
iStock Style Guide homepage displaying quick links to logo, color, and writing style sections beneath an illustrated banner.
Animated logo documentation detailing aspect ratio requirements, audio rules, and providing an asset ZIP download.
Color guidelines page specifying primary CTA colors, including iStock Teal swatches with HEX and RGB values.
Motion color specification page presenting primary video swatches including iStock Black and various greys.
Typography page introducing the custom ISTK Maquette font with Latin character specimens and an OTF download card.
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I like how thorough the iStock team was when translating their identity into specific media formats. Alongside core foundations like their custom ISTK Maquette font and teal action colors, they break out concrete rules for motion and video work. Seeing dedicated guidance for intro video formats, background audio matching, and separate video color palettes gives designers exact parameters instead of vague suggestions. It is built cleanly in zeroheight, keeping downloadable font packages, animated logo files, and marketing channel rules right where you need them without clutter.
At a glance
- Sections
- Overview · Copy and Content · Styles · Marketing · Motion And Video
- Downloads
- ZIP, OTF
- Tone
- Clear, direct, and structured instructions aimed at internal teams and marketing creators.
What I noticed
- The typography documentation features ISTK Maquette, a custom typeface available for download in OTF format.12
- The animated logo guidelines specify intro formatting for wide, square, and vertical videos along with audio guidance and a direct ZIP download.345
- The guidelines separate general brand CTA colors like iStock Teal from motion-specific palettes in a dedicated Color for video section.6789
- The portal is built on zeroheight and includes a dedicated sidebar search field.101112
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full dedicated downloads page or asset library contents beyond inline download cards.
- Could not view full guidelines under the Marketing, Emails, or VISUALGPS sections.
Ideas to borrow
Quick answers
What is the official brand typeface for iStock and how can I get it?
The official brand typeface is a custom font called ISTK Maquette, available in OTF format via the ISTK-Maquette-OTF.zip download card in the Typography section.12
Reviewed on 25 September 2026. Request a correction · I built this
