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ING press and asset kit

ING provides a corporate media kit routing journalists to newsroom archives, executive press contacts, social channels, and external brand fundamentals.

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ING press & asset kit: Media kit
Media kit Captured 15 Sep 2026

Media kit overview page featuring categorized resource links, video embeds, and access to brand fundamentals.

ING press & asset kit: Media relations contacts
Media relations contacts Captured 15 Sep 2026

Media relations directory detailing corporate press officers, office address, and downloadable contact lists.

ING press & asset kit: Press releases
Press releases Captured 15 Sep 2026

Press releases archive showing category filtering, monthly grouping, and chronological announcement entries.

ING press & asset kit: On social media
On social media Captured 15 Sep 2026

Social media hub displaying global network channels and links to local market platforms.

Freedam's take

I spent time looking through ING's media kit, and it functions primarily as an editorial routing portal rather than an inline asset warehouse. Instead of hosting brand files directly on the page, the media kit links off to external resources like Flickr, their YouTube channel, and a dedicated brand fundamentals destination for logo guidelines. I appreciate how clearly the contact directory connects journalists directly with specific press officers, listing individual focus areas, portraits, and direct phone lines alongside PDF downloads for local regional contacts.

At a glance

Sections
Publications · About us · ING brand · Media relations · Social media channels
Downloads
PDF
Tone
Corporate, functional, and organized for media inquiries and press outreach.

What I noticed

  1. The media kit page links to Flickr and an official YouTube channel for photos and videos rather than embedding native downloads.1
  2. Access to logos and guidelines is routed through an external link titled Our brand fundamentals with logo and brand guidelines.2
  3. The media relations page lists individual press officers with their portrait photos, names, phone numbers, and specific focus areas.3
  4. A downloadable PDF is provided for local media relations contacts, websites, and social media channels.45

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the external brand fundamentals destination where logos and guidelines reside.
  • Could not inspect the full press release downloads archive behind the callout link.

Ideas to borrow

  1. Teams managing enterprise press relations can provide direct phone contacts and clear beats for individual spokespeople alongside downloadable regional contact sheets.34

Quick answers

Where can I find the ING logo and brand guidelines?

ING links out to its logo assets and brand guidelines through the 'Our brand fundamentals with logo and brand guidelines' link found under the Other resources section.62

How can I contact the ING media relations team?

ING provides direct phone numbers and focus areas for individual press officers in Amsterdam, as well as a downloadable PDF for local regional contacts.734

Reviewed on 26 September 2026. Request a correction · I built this

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ING organizes its media kit as a broad corporate hub linking outward to Flickr, YouTube, and an external brand fundamentals page, whereas Block supplies immediate on-page logo previews and a single bulk ZIP archive. Meanwhile, Adyen provides clear, inline logo placement margin rules and curated photography downloads right on the page.