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IFRC brand guidelines

IFRC Brand System is a GitBook-powered guideline portal detailing logos, thematic colour palettes, typography, icons, and an editorial house style guide.

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IFRC guidelines: Introduction
Introduction Captured 15 Sep 2026

Introduction page of the IFRC Brand System showing the left sidebar navigation and repository overview.

IFRC guidelines: Logo
Logo Captured 15 Sep 2026

IFRC logo guidelines detailing horizontal and square lockups, clear space, and usage dos and don'ts.

IFRC guidelines: Colour
Colour Captured 15 Sep 2026

Colour specification page displaying primary colours and mission-based secondary palettes with CMYK, RGB, and HEX values.

IFRC guidelines: Corporate fonts
Corporate fonts Captured 15 Sep 2026

Corporate fonts page presenting Montserrat, Open Sans, and Arial specimens with font download links.

IFRC guidelines: IFRC House Style and Guidelines
IFRC House Style and Guidelines Captured 15 Sep 2026

IFRC House Style and Guidelines page laying out rules for standard spelling, grammar, and punctuation.

IFRC guidelines: Icons
Icons Captured 15 Sep 2026

Icons page outlining design principles for inclusion and providing downloadable SVG and PNG asset archives.

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Freedam's take

I really appreciate how practical the IFRC Brand System is. Built on GitBook, it approaches identity documentation with the clarity of a technical handbook. Rather than getting lost in abstract brand statements, it quickly delivers the essentials. I like the thoughtful grouping of secondary colours around thematic pillars like climate, migration, and health. The inclusion of a comprehensive editorial house style guide right alongside logo downloads and typography rules ensures that voice and visual treatment stay equally aligned across every global communication.

At a glance

Sections
Basics · Core Brand Package · House Style guide
Downloads
ZIP, DOCX
Tone
Direct, structured, and informative with clear editorial guidance.

What I noticed

  1. The documentation navigation is split across three primary sections: Basics, Core Brand Package, and House Style Guide.1234
  2. The logo page provides downloadable ZIP packages for print and digital assets alongside clear space rules based on emblem height X.5678
  3. Secondary colours are organized by thematic operational areas including Climate and environment, Health and wellbeing, and Migration and identity.9
  4. The typography guidelines specify Montserrat, Open Sans, and Arial, providing direct ZIP downloads for the Google fonts.10111213
  5. The platform incorporates a thorough editorial guide covering spelling, punctuation, capitalization, and Oxford English Dictionary conventions.141516

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Core Brand Package section.
  • Could not inspect photography, social media, or layout template guidelines.

Ideas to borrow

  1. Group secondary brand color palettes thematically by organization mission areas rather than just decorative shades.9
  2. Embed editorial guidelines and punctuation rules directly within the primary brand portal to unify copy and visual standards.1716

Quick answers

Where can I download the IFRC logo files?

Print and digital logo packages are available as downloadable ZIP archives directly on the Logo page.567

What are the official corporate fonts for IFRC?

The corporate typefaces are Montserrat, Open Sans for body text, and Arial as a fallback, with ZIP downloads available for Montserrat and Open Sans.1011121813

Where can I download IFRC icons?

Icon packages in SVG and PNG formats can be downloaded as ZIP archives from the Icons section.192021

Reviewed on 26 September 2026. Request a correction · I built this

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