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IFRC brand guidelines

The IFRC Brand System is a GitBook-based brand guide offering core identity assets alongside a comprehensive editorial house style guide.

Freedam's take — I really appreciate how direct the IFRC Brand System is. Built on GitBook, it approaches identity with the clarity of technical documentation. Across the basics, you find straightforward sections for logos, primary and secondary colours, and typefaces like Montserrat and Open Sans, accompanied by direct zip archive downloads. What stands out to me is their house style guide. It covers everything from capitalization and spelling to punctuation and place names in meticulous detail. It feels functional, calm, and clearly designed to keep global communication consistent without unnecessary decorative fluff.

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Details
Type
Guidelines
Access
Public
Source
brand.ifrc.org
Industry
Non-profit
Capabilities
Guidelines, Search, Downloads
Tags
editorial guidelines, logo usage, color system, typography, iconography, asset downloads, gitbook
Added
Last checked
IFRC guidelines: Introduction
Introduction Captured 15 Sep 2026
IFRC guidelines: Logo
Logo Captured 15 Sep 2026
IFRC guidelines: Colour
Colour Captured 15 Sep 2026
IFRC guidelines: Corporate fonts
Corporate fonts Captured 15 Sep 2026
IFRC guidelines: IFRC House Style and Guidelines
IFRC House Style and Guidelines Captured 15 Sep 2026
IFRC guidelines: Icons
Icons Captured 15 Sep 2026

What I noticed

  1. The documentation platform shows generator hints indicating it is built using GitBook.123456
  2. Direct download links are provided for print and digital logos, font packages, and icon sets packaged as zip archives.789101112
  3. The brand system includes an extensive House Style section detailing rules for capitalization, hyphens, punctuation, and place names.1314151617

Numbers refer to the screenshots above.

What I could not see

  • Specific color values and palette swatches could not be inspected in detail from the headings.
  • No campaign assets or downloadable document templates were observed in the captured pages.

Ideas to borrow

  1. Treating editorial standards, spelling, and grammar as a prominent top-level chapter alongside visual assets helps ensure consistent tone across distributed teams.

Reviewed on 18 September 2026. Request a correction · I built this

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