HealthPartners brand guidelines
HealthPartners presents a clean brand guidelines portal detailing brand values, core identity elements, and direct contact resources.
Homepage of the HealthPartners brand guidelines introducing brand expression pillars and touchpoints.
HealthPartners brand guidelines overview displaying navigation cards for core visual and written identity topics.
Brand support contact page providing an email link to reach the HealthPartners brand central team.
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I really appreciate how clearly HealthPartners frames their brand values right from the start. Instead of burying high-level concepts, the homepage lays out four core pillars alongside warm photography and an introductory brand video. Moving deeper into the site, the guidelines hub organizes the system into clean topic cards covering everything from logo and color to patterns and writing. Everything feels accessible and easy to navigate. Having a dedicated support page with a direct email link to the brand central team also reassures internal teams and external partners that there is a real person ready to help.
At a glance
- Sections
- Brand Guidelines · Support
- Downloads
- Tone
- Warm, accessible, and mission-driven guidance focused on clear healthcare brand principles.
What I noticed
- The homepage presents four core brand attributes—Human, Simple, Guiding, and Expert—each paired with photography.12345
- The guidelines overview page provides card-based navigation linking to Logo, Color, Typography, Patterns and shapes, Photography, Video, Icons, and Writing.67
- A dedicated support page provides guidance for questions and includes a direct 'Email brand central' contact link.89
Numbers refer to the screenshots above.
What I could not see
- Individual guideline detail pages for Logo, Color, Typography, Patterns, Photography, Video, Icons, and Writing were not captured.
- No brand asset download files or asset browsing interfaces were visible in the captured screens beyond language assistance PDFs.
Ideas to borrow
- Pairing core identity attributes directly with representational photos on the homepage helps visitors immediately connect abstract brand values to visual execution.5
Quick answers
How can I contact the HealthPartners brand team?
You can reach the team through the 'Email brand central' link provided on the Support page.9
Reviewed on 25 September 2026. Request a correction · I built this
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