HealthPartners brand guidelines
HealthPartners presents a concise brand guidelines portal outlining core brand expression pillars alongside dedicated support and multilingual patient language assistance resources.
Freedam's take — I like how HealthPartners introduces their core brand expression right on the home page through four clear attributes: Human, Simple, Guiding, and Expert. It sets expectations immediately before you even jump into the documentation. Another noticeable detail is the strong commitment to accessibility and care across every page, where a Language Assistance section links out to patient resources in dozens of languages. They keep navigation very lightweight, focusing mostly on the guidelines overview and direct contact channels for support when teams need guidance on brand usage.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.healthpartners.com
- Industry
- Finance, Health
- Capabilities
- Guidelines, Downloads
- Tags
- accessibility, brand story, multilingual, minimal
- Added
- Last checked
What I noticed
- The homepage features core brand expression values categorized under Human, Simple, Guiding, and Expert.12345
- Every captured page includes a Language assistance section with links to download a patient assistance PDF in multiple languages.67891011
- The portal provides a dedicated contact page for users to get assistance on brand element usage.1213
- The primary navigation structure across subpages is kept intentionally simple, displaying only Home and Support links.14151617
Numbers refer to the screenshots above.
What I could not see
- Could not view detailed guidelines content or asset libraries behind the guidelines overview page
- Search functionality and downloadable visual assets like logos were not observed in the captures
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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