Feedzai brand guidelines
Feedzai offers a concise brand page covering logo rules, core and secondary color palettes, Geist typography guidelines, and direct ZIP asset downloads.
Feedzai brand guidelines page showing logo usage, core and secondary colors, typography rules, and asset download bundles.
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I like how Feedzai keeps everything essential on a single, focused guidelines page. It covers their wordmark and arrow icon across light and dark settings, backed by clear do's and don'ts marked with red crosses. The typography section gives explicit roles to Geist—using SemiBold for headlines and Regular for copy—while thoughtfully specifying Inter as an accessible fallback. Grouping download options into full package, wordmark, and icon ZIP files at the bottom makes grabbing the right assets very straightforward.
At a glance
- Sections
- Brand Assets · Our Logo · Our Core Colors · Typography · Downloads
- Downloads
- ZIP
- Tone
- A practical, single-page reference outlining essential identity rules and download packages.
What I noticed
- The page displays the logo and arrow icon across light and dark background variations.1
- Six logo misuse examples are displayed with red cross icons in the Do's and Don'ts section.2
- Color palettes are split into Core Colors and Secondary Colors, displaying names and hex codes.3
- Typography instructions outline Geist SemiBold for headlines, Geist Regular for copy, and Inter as a fallback.4
- The downloads section supplies ZIP archives for the full package, wordmark, and icon.5
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the contents of the downloadable ZIP packages.
- Could not verify detailed clearspace measurements or minimum size constraints on screen.
Ideas to borrow
- Providing clear typography fallback rules, such as naming Inter as a standard fallback for Geist, helps teams maintain visual hierarchy even when primary fonts are unavailable.4
Quick answers
What font does Feedzai use for headlines and copy?
Feedzai uses Geist SemiBold for headlines and Geist Regular for copy, with Inter specified as a fallback.4
What brand downloads are available from Feedzai?
Feedzai offers downloadable ZIP archives for a full package, wordmark, and icon.5
Reviewed on 25 September 2026. Request a correction · I built this
