Feedzai brand guidelines
Feedzai provides a focused brand guidelines page covering core logo usage, color palettes, Geist typography, and partner asset downloads.
Freedam's take — I like how direct Feedzai keeps things on their brand page. Everything sits cleanly on a single structured page covering their logo, core and secondary color palettes, and typography guidance centered on the Geist typeface. They also include specific sections for logo dos and don'ts along with partnership co-branding rules, which makes expectations clear for anyone working with their mark. A dedicated download link at the base gathers the assets in one place, keeping the documentation focused and practical.
Details
- Type
- Guidelines
- Access
- Public
- Source
- feedzai.com
- Industry
- Technology, Finance
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- logo usage, do's and don'ts, partner branding, color system, typography, asset downloads, single page
- Added
- Last checked
What I noticed
- Feedzai details logo treatments, color variations, dos and don'ts, and partnership rules on their brand page.1234
- The typography section specifically covers the Geist typeface for headlines and copy.5678
- A dedicated downloads section with a download link is provided on the brand page.910
- The brand page layout feels intentionally concise by prioritizing basic visual identity rules directly within the main corporate site.
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full visual layouts of the color palette swatches or the exact contents of the download bundle.
- Could not view campaign guidelines or digital template files.
Ideas to borrow
- Co-locate partnership lockup guidelines right alongside core logo rules to set clear boundaries for co-branding.
Reviewed on 18 September 2026. Request a correction · I built this
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