ETH Zurich brand guidelines
ETH Zurich hosts its corporate design system within its staff intranet, offering comprehensive guidelines, co-branding rules, and practical templates.
Freedam's take — I like how ETH Zurich anchors its corporate design directly inside the university staff portal. It feels grounded in daily operational work rather than isolated as a glossy showcase. The guidelines take academic workflows seriously, offering templates not only for standard flyers and posters but also for scientific posters across Illustrator and PowerPoint, plus presentation decks in LaTeX. Seeing clear rules for joint university co-branding alongside licensing notes for DIN Next and the upcoming ETH Next font gives institutional teams exactly what they need to stay aligned.
- Type
- Guidelines
- Access
- Public
- Source
- ethz.ch
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates, Partner resources
- Tags
- education, guidelines, templates, typography, swiss
- Added
- Last checked
What I noticed
- The corporate design documentation is located within the ETH Zurich Staffnet intranet structure.12
- Downloadable templates cover scientific posters in Illustrator and PowerPoint, as well as presentations in PowerPoint and LaTeX.34
- The guidelines detail logo combinations for other universities, external communications, and spin-off entities.5678
- The typography documentation references both DIN Next and a new corporate font called ETH Next.910
Numbers refer to the screenshots above.
What I could not see
- Several logo packages are behind protected pages requiring authentication.
- Specific color HEX and CMYK values were not fully visible in the page summaries.
Ideas to borrow
- Providing LaTeX presentation templates and specialized scientific poster formats meets academic users in their native working tools.
Reviewed on 15 September 2026. Request a correction · I built this
