ETH Zurich brand guidelines
ETH Zurich provides a comprehensive staff-facing corporate design hub detailing brand elements, governance policies, and downloadable templates for academic and operational communications.
The ETH Zurich Corporate Design hub page provides an overview of branding elements, usage policies, and downloadable templates for staff.
Brand guidelines page for ETH Zurich detailing corporate design colors, accessibility contrast rules, and tint swatches.
Typography page from ETH Zurich's staff guidelines detailing the corporate font DIN Next.
ETH Zurich staff portal page offering official design templates for print, presentations, digital screens, and signage.
ETH Zurich imagery guidelines page introducing corporate photography principles, core values, and related design topics.
Want a brand center like ETH Zurich’s?
Create your brand center with Freedam ↗Freedam's take
I like how pragmatic ETH Zurich is with their staff-facing corporate design hub. Everything feels built for daily campus operations rather than decorative theory. Alongside the expected logo rules and color swatches, they offer direct ZIP downloads for real academic needs like scientific posters, bus posters, and presentations in PowerPoint and LaTeX. The typography section is equally transparent, candidly laying out a multi-year migration plan from DIN Next to their upcoming custom face ETH Next through 2028. It is a straightforward, functional university portal that clearly answers who may use the visual assets.
At a glance
- Sections
- ETH logo · Colours · Font "Din Next" · Layout · Templates · Imagery · Styleguide for digital media · Branded merchandise and work clothes · Language style guides
- Downloads
- ZIP, PDF
- Tone
- Authoritative, institutional, and functional, geared toward campus staff and academic communications.
What I noticed
- The hub outlines governance rules clarifying to whom the corporate design applies, who may use it, and who is excluded from using it.1234
- Seven primary corporate design colors are established—Blue, Petrol, Green, Bronze, Red, Purple, and Grey—with values provided across RGB, HEX, CMYK, Pantone, and RAL alongside contrast guides.567
- The typography documentation plans a transition timeline from DIN Next to the new corporate font ETH Next extending through September 2027 for digital and late 2028 for print.89
- Downloadable template archives are provided for formats including scientific posters for Illustrator and PowerPoint, presentations for PowerPoint and LaTeX, and bus posters for InDesign.101112
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full digital media style guide or subpages for layout, pictograms, and keyvisuals due to limited screen captures.
- Could not access login-restricted logo archive downloads.
Ideas to borrow
- Pair color palettes with explicit legibility contrast tables across tint ranges to prevent unreadable text combinations in user-generated materials.7
Quick answers
Where can I download the ETH Zurich logo?
Logo packages in EPS and PNG formats are available as protected ZIP downloads on the ETH logo page.13
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
