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Datadog press and asset kit

Datadog provides an official press kit and brand guidelines page featuring logo lockups, usage rules, purple color codes, and downloadable assets.

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Datadog press & asset kit: Logos & Press Kit
Logos & Press Kit Captured 18 Sep 2026 Captured manually

Datadog Logos & Press Kit page providing brand assets, logo usage guidelines, purple color specifications, and press photos.

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Freedam's take

I like how clear and pragmatic Datadog keeps their brand resources. Everything lives on a single page, introducing their mascot Bits alongside primary vertical and secondary horizontal logo lockups. They make it simple to understand background pairings, offering direct links for light and dark contexts. The nine visual rules for what not to do with the mark are straightforward, and specifying the exact purples across PMS, HEX, RGB, and CMYK eliminates guesswork. It is a no-nonsense press kit that provides both logo bundles and press imagery without making visitors jump through hoops.

At a glance

Sections
Datadog Company Name · Datadog Logo · Logo Usage · Logo Usage Don’ts · Datadog Purples · Press Kit
Downloads
ZIP
Tone
Direct, structured, and developer-friendly guidance focused on correct mark implementation.

What I noticed

  1. The page states the official spelling and capitalization of the company name as Datadog.1
  2. The primary vertical lockup and secondary horizontal lockup feature the mascot named Bits.234
  3. Nine logo usage restrictions are demonstrated visually with crossed-out examples.5
  4. Color specifications are given for Datadog Purple and Backgrounds & Accents Purple in PMS, HEX, RGB, and CMYK formats.6

Numbers refer to the screenshots above.

What I could not see

  • Typography rules and font licensing information were not visible on this page.
  • Individual logo asset previews cannot be browsed or downloaded separately outside of archive packages.

Ideas to borrow

  1. Showcase leadership portraits and office preview photography directly on the press page alongside a dedicated download button.7

Quick answers

Where can I download official Datadog logos?

Logo packages can be downloaded as a ZIP file using the 'DOWNLOAD LOGO ASSETS' button or background-specific links on the page.8910

What are the primary colors used for the Datadog brand?

The page defines 'Datadog Purple for Logo' and 'Backgrounds & Accents Purple', providing PMS, HEX, RGB, and CMYK color values.116

Who handles Datadog press inquiries?

Press inquiries can be directed to [email protected] as listed on the page.1213

Reviewed on 25 September 2026. Request a correction · I built this

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