City and County of Denver brand guidelines
The City and County of Denver brand guide outlines municipal logo standards, palettes, typography hierarchies, and digital accessibility requirements directly on denvergov.org.
Denver Brand Guide home page presenting visual identity categories in a grid layout.
Logo specifications page outlining clear zone rules, lockup variants, and color names.
Color standards page showing primary, secondary, and web palettes with technical values.
Typography standards page detailing ITC Franklin Gothic specimens and web typography hierarchy.
Digital Accessibility page detailing compliance standards, design considerations, and training links.
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I like how cleanly the City and County of Denver integrates its visual guidelines right into its civic website on OpenCities. Exploring the pages, I found clear breakdowns for color formulas, logo clear space, and type hierarchy. Instead of offering loose asset downloads, the site notes that high-resolution logos must be requested through an approved vendor process. Including digital accessibility as a primary category alongside core design elements sets an essential standard for civic communication, demonstrating that readable and inclusive design is treated as a fundamental brand pillar.
At a glance
- Sections
- Logo & Seal · Color · Typography · Digital Accessibility
- Tone
- Civic, instructional, and structured for municipal governance.
What I noticed
- The guide organizes visual identity standards into four primary categories: Logo & Seal, Color, Typography, and Digital Accessibility.1
- High-resolution logo files are not distributed directly to employees on the site and must be requested through an approved vendor process.2
- ITC Franklin Gothic in Demi and Book weights is identified as the primary font family to accompany the Denver logo, with Arial as an acceptable alternative.34
- The primary color palette lists five colors derived from the main city logo: Brick Red, Sky Blue, Sunshine Gold, Mountain Purple, and Process Black.5
Numbers refer to the screenshots above.
What I could not see
- No direct file download links or asset packages were observed across the captured pages.
- Offices & Agencies Within the City, City Seal, and The City Flag subpages were not captured in detail.
Ideas to borrow
Quick answers
Can I download high-resolution logo files directly?
No. The guidelines state that high-resolution logo files are not distributed directly to employees and must be requested through an approved vendor process.2
Reviewed on 26 September 2026. Request a correction · I built this
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