Chatwork brand guidelines
Chatwork's brand site introduces its new visual identity on a single landing page featuring concepts, custom typography, graphic overlays, and merchandise mockups.
Landing page introducing the new Chatwork brand identity, core concepts, tagline, graphics, and merchandise applications.
Want a brand center like Chatwork’s?
Create your brand center with Freedam ↗Freedam's take
I like how Chatwork presents its identity shift as a focused story rather than an exhaustive ruleset. Walking down this single page, I found an embedded video player sitting above the concept statements, followed by their custom typeface Chatwork Sans and color palette. The Visionary Graphics section caught my attention with its photo treatments layered under speech-bubble frames and white line illustrations. Rather than offering file downloads, the page acts as an editorial launchpad, pointing out to notes on rebranding and font creation alongside real-world mockups of tote bags, shirts, and stickers.
At a glance
- Sections
- Top · Concept · Tagline · Look & Feel
- Tone
- An inspiring, forward-looking presentation celebrating a decade milestone through brand storytelling.
What I noticed
- An embedded video player is positioned directly above the Brand Concept section.1
- The Visionary Graphics showcase uses photography overlaid with colored speech-bubble frames and white illustrations.2
- Mockups display the identity applied to physical merchandise including round stickers, a tote bag, and a t-shirt.3
- Navigation cards link out to articles discussing the rebranding process and custom font development.4
Numbers refer to the screenshots above.
What I could not see
- I could not view downloadable asset packages or direct file exports on the page.
- I could not see brand usage dos and don'ts or digital product component guidelines.
Ideas to borrow
Reviewed on 26 September 2026. Request a correction · I built this
