Brigham Young University brand guidelines
Brigham Young University's brand guidelines portal defines identity standards across academic, business, outreach, and athletic brand architectures.
Freedam's take — I really appreciate how clearly Brigham Young University structures its brand architecture. Instead of throwing every departmental mark together, they organize identities into distinct tiers like sub-brands for academics, integrated brands for retail and dining, endorsed brands for outreach, and athletic marks. Each tier outlines clear usage rules regarding scale, clear space, and color, along with practical dos and don'ts. Making ZIP packages readily available for primary marks and athletic assets keeps everything accessible for partners while maintaining strict visual governance across campus units.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.byu.edu
- Industry
- Education
- Capabilities
- Guidelines, Search, Downloads
- Tags
- brand architecture, logo usage, do's and don'ts, asset downloads, color system
- Added
- Last checked
What I noticed
- The portal categorizes brand marks into sub-brands, integrated brands, endorsed brands, and athletic brands.1234
- Direct downloads in ZIP format are provided for the primary monogram, lockup, and athletic identity assets.5678910
- Each identity section includes standard usage guidelines covering scale, clear space, backgrounds, and dos and don'ts.111213141516171819
Numbers refer to the screenshots above.
What I could not see
- Could not view gated download request forms or content behind login screens.
- Did not observe full guidelines for color codes or typography specimens.
Ideas to borrow
- Large institutions can adopt clear tier-based brand architecture pages to clarify how sub-brands, endorsed entities, and commercial units relate to the primary mark.
Reviewed on 18 September 2026. Request a correction · I built this
