Brigham Young University brand guidelines
Brigham Young University's brand guidelines provide identity rules, architecture structures, clear space diagrams, and direct zip asset downloads for academic and athletic marks.
Homepage of the BYU Brand Guide showing the hero banner, quick links, and brand architecture tiers.
Primary logo guidelines page presenting the BYU monogram, lockups, color rules, and zip downloads.
Academics and support page illustrating sub-brand logo arrangements, color options, and scale rules.
Businesses page detailing guidelines and clear space rules for integrated brands like the BYU Store.
Outreach entities page featuring lockup construction and rules for endorsed brands.
Athletic logos page displaying specifications and zip downloads for the Stretch Y and Cougar Head.
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I really appreciate how clearly Brigham Young University structures its brand architecture. Instead of treating every department the same, the guide splits units into four distinct tiers: sub-brands, integrated brands, endorsed brands, and athletic marks. Each group receives dedicated rules for lockups, sizing, and clear space based on the width of the letter B. I love seeing the athletic marks like the Stretch Y and Cougar Head documented alongside academic assets, complete with direct zip downloads. It keeps a complex institutional ecosystem orderly and practical.
At a glance
- Sections
- Messaging · Identity · Unit Logos · Applications
- Downloads
- ZIP, EPS, PNG
- Tone
- Clear, practical, and structured institutional guidance.
What I noticed
- The site divides unit identities into four distinct tiers: Sub-Brands, Endorsed Brands, Integrated Brands, and Athletic Brands.1
- Clear space across multiple marks is explicitly measured by the width of the letter 'B' from the monogram.2345
- Direct .zip download links are provided for primary logo files and athletic marks including the Stretch Y, Block BYU, Cougar Head, and Athletic Wordmark.67891011
Numbers refer to the screenshots above.
What I could not see
- Content behind the login link could not be viewed.
- Typography rules and color code values were not detailed on the captured pages.
Ideas to borrow
- Teams managing large organizations can adopt an explicit four-tier brand architecture model to clearly delineate between academic, commercial, endorsed, and athletic entities.
Quick answers
Where can I download the BYU primary logo files?
Direct .zip download links for the BYU Monogram Files and Primary Logo Lockup Files are available on the BYU's Primary Logo page.67
Reviewed on 25 September 2026. Request a correction · I built this
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