Viber brand guidelines
Rakuten Viber provides a concise single-page brand center featuring downloadable logos, badge assets, color codes, and baseline usage rules.
The Rakuten Viber brand center webpage featuring logo previews, color swatches with values, and social badges.
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I like how direct this single-page brand center is. Rakuten Viber focuses strictly on the essentials you need to represent the app properly: logo marks, core palette values, and social badges. Rather than burying color specs in deep documentation, every swatch cleanly presents HEX, RGB, and CMYK codes right on the page. The clear constraint limiting designers to a single accent color per layout is a practical detail that immediately establishes visual discipline without overwhelming visitors.
At a glance
- Sections
- Logos · Color palette · Social icons
- Downloads
- ZIP
- Tone
- Direct, practical, and focused on core brand identity elements.
What I noticed
- The logos section displays wordmark and app icon variations alongside a Download All Logos button linking to a zip archive.12
- The color palette features nine swatches with labeled names and explicit RGB, CMYK, and HEX values.34
- The page states a clear layout rule allowing no more than one accent color to be used at a time.5
- Social icon badges and Chat on Viber button previews are paired with usage rules and a dedicated download package.678
Numbers refer to the screenshots above.
What I could not see
- Typography rules, font downloads, and photography guidelines are not visible on the captured page.
- Individual logo file formats within the zip packages cannot be previewed before downloading.
Ideas to borrow
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Viber arranges all logo assets, color values, and social badges on a single public page with direct zip downloads. In contrast, Infobip presents an introductory card-based Brand Hub that gates its deeper brand strategy behind a password, while Sinch runs a multi-section Frontify portal that documents historical marks and routes to sub-brand guidelines.